Digital Banking Customer Growth Manager Business Banking

At ING our purpose is to empower people to stay a step ahead in life and business. Business Banking is a strategic growth pillar for us and were on a mission to become the first choice for Australian entrepreneurs.

Were looking for a Digital Banking Customer Growth Manager Business Banking (internally known as a Customer Journey Expert Easy Banking) to help shape and deliver exceptional endtoend customer experiences for our Business Banking customers that drive digital sales.

This is a high impact role where youll will focus on customer acquisition use a data led approach to uncover insights and continuously optimize our customer journeys to improve conversion.

What youll do

• Drive the endtoend customer growth strategy identify priority (sub)segments to target provide deep commercial and customer insights that result in digital sales opportunities
• Inform and optimize omnichannel acquisition and conversion strategies (from onboarding through to inlife engagement and crosssell) and work closely with marketing to execute across ATL BTL and Always On across digital and owned channels
• Drive dataled decision making and performance analytics building dashboards and insights to optimise conversion retention CPA and ROI
• Shape and optimise Business Banking propositions using customer insights to improve relevance and value together with product / delivery teams
• Partner with internal stakeholders (Marketing Digital Product Customer Intelligence IT Delivery) and indirect stakeholders (Creative and Media Agencies relationship managed by Marketing) to deliver seamless customer outcomes.
• Influence senior stakeholders contributing to strategic direction through clear recommendations and executive storytelling

What were looking for

• In-depth knowledge of the Business Banking segment products and service model P&L understanding and 10 years of experience
• Proven track record delivering fullfunnel growth strategies optimization initiatives resulting in commercial impact
• Experience with product launches and/or working with Creative and Media Agencies is highly advantageous
• High level expertise in analytics performance measurement and insightled optimisation
• Experience leveraging marketing technology and personalisation platforms at scale
• Confidence leading and influencing complex crossfunctional stakeholder environments
• A proactive customerobsessed individual who combines strategic thinking with handson execution

Whats in it for you

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.

Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Were your alliesin helping you do your thingduring the recruitment process so let us know (email below) if you require any support or adjustments when you apply

Sound like your kind of vibe We cant wait to hear from you!

(One last note: We operate using a direct talent sourcing model so no agency introductions please.)

ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey JanuaryJune 2025 (n 29510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more

Contact: Skye Griffiths on

For support and adjustments including DEI LGBTQI confidential application support enquiries:

Applications close 6th February 2026

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