Growth Marketing Manager
Share
Job Location:
San Francisco, CA - USA
Monthly Salary:
$ 120000 - 160000
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Textio is bringing a new product to market and we are seeking a high-agency Growth Marketer with product-led growth experience to help us ensure the right people discover the product try it get value fast and stick around.
In this role youll partner with the VP of marketing to develop and implement creative marketing strategies that drive user acquisition engagement and retention. This role is meant for someone who likes being close to the product doesnt need perfect data to get started can drive projects autonomously and gets energy from turning ambiguity into clear next steps.
This role is based in San Francisco CA. You will be required to meet in person 1-3 days per week.
If this sounds like your dream role wed love to hear from you!
Why youll love working here
- Youll help define the PLG growth motion from the ground up
- Youll be close to the product and real customer behavior
- Youll have ownership autonomy and a real voice in strategy
- Youll work with a small thoughtful team that enjoys fast-paced execution
Responsibilities
- Develop and execute weekly marketing experiments across various channels (content marketing email marketing social media paid ads SEO/AEO etc.) to increase user acquisition engagement and retention
- Work closely with product design and engineering teams to shape growth features (onboarding flows paywalls prompts upgrades)
- Proactively analyze and report on campaign performance using data-driven insights to optimize and improve future efforts
- Monitor industry trends and competitors to identify growth opportunities and areas for improvement
- Write compelling shareable content that resonates with our target audiences
- Test and iterate on different messaging targeting and creative approaches to drive growth and improve user experience
- Continuously optimize our website and landing pages for conversion SEO and user engagement
- Bring customer and product usage insights into marketing strategy
- Help define what good looks like for growth metrics at this stage
Requirements
- 5 years in growth marketing must have experience with PLG and freemium models
- Proven track record of creating and executing successful growth marketing campaigns across various channels
- Excellent communication and collaboration skills with the ability to work effectively across multiple teams
- In-depth knowledge of SEO/AEO SEM social media platforms and marketing analytics tools
- A self-starter mentality and a strong desire to learn grow and make a meaningful impact
- A track record of running experiments end-to-endnot just executing tactics
- Comfort working with imperfect data and evolving infrastructure
- Strong analytical thinking (you can answer so what after the numbers)
Nice-to-have
- Experience with recruiting and talent acquisition communities and an understanding of the unique challenges and opportunities they face
- Familiarity with tools like PostHog HubSpot Webflow etc. and the ability to recommend cost-conscious marketing tools needed for your role
Whats special about this role
This is a foundational growth role at a pivotal moment.
Youre joining just as were launching the product out of beta and shifting into a product-led growth model. Theres no pre-baked playbook no inherited dashboards and no just run these campaigns mandate. Youll help decide what growth looks likethen build the systems to make it real.
Youll work at the intersection of product marketing and data shaping how people discover the product experience value and decide to pay. The work you do in the first 3-6 months will directly influence product direction messaging and how the company scales.
This role is special because:
- Youre not optimizing an engineyoure building it
- Youll be driving customer behavior and conversations
- Your experiments will shape product decisions not just marketing tactics
- Youll have real ownership autonomy and a voice in strategy
- What you learn will compound into systems the company uses for years
If youre excited by ambiguity fast learning cycles and turning raw signals into momentum this role will feel energizing.
Why does this role exist
This role exists to help us deeply understand how people discover the product what makes them activate and why they decide to payand then design experiments that improve those moments. This role bridges product and marketing ensuring growth is informed by real usage not assumptions.
What unique experiences will the candidate have
This is not a slot into the org chart role.
The person in this role will:
- Work with a recently launched product and help define its first real growth motion
- Build a PLG engine from scratch including channels experiments and metrics
- Work directly with product and engineering to influence onboarding activation and monetization
- See the full arc of growth from first click to product usage to paid conversion
- Test learn and iterate fast with direct visibility into whats working and whats not
- Shape how the company thinks about growth not just how it executes it
Theyll leave this role having done something rare: turned an early-stage product into a system that reliably attracts activates and converts the right users.
The base salary range for this roles listed level is currently $120000 - $160000. Grade level and salary ranges are determined through interviews and a review of education experience knowledge skills abilities of the applicant equity with other team members and alignment with market data. We will provide more information on our benefits and equity upon requests. Disclosure as required by the Colorado Equal Pay for > Equal Work Act C.R.S.et seq.
Textio embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds perspectives and skills. The more inclusive we are the better our work will be. Textio will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. If you require accommodation please contact the recruiting team at or ext. 785.
Working at Textio is outstanding. Learn more about our philosophy benefits and team at Reach out and share your story with us!
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
Textio makes it easier to give actionable feedback fast. Join 100,000+ managers at T-Mobile, NASDAQ, Strava, and Upwork and get started giving better feedback today!
