Copywriter
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Job Location:
Pretoria - South Africa
Monthly Salary:
Not Disclosed
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
This role is responsible for creating high-quality persuasive and engaging written content that supports marketing objectives brand positioning and audience engagement across multiple digital platforms. The position plays a key role in content development copywriting campaign support and content strategy execution.
Key Responsibilities
Copywriting for Marketing
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Create persuasive action-driven copy for digital marketing materials including website landing pages email campaigns social media advertising and product descriptions
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Develop compelling headlines taglines and calls-to-action aligned with marketing objectives
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Write engaging copy for campaign and product launches to attract and retain audience interest
Content Writing & Engagement
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Produce engaging informative and value-driven content such as blog posts articles case studies and guides
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Develop content that educates audiences and supports thought leadership objectives
Content Marketing & Strategy
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Research industry trends audience behaviour and competitor content to inform content creation
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Support content marketing initiatives that drive traffic engagement and lead generation
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Participate in content planning and contribute ideas aligned with strategic goals
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Identify content gaps and propose new topics relevant to target audiences
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Ensure all content aligns with approved brand voice messaging and objectives
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Contribute to the creation and maintenance of the monthly content calendar
Brand Voice & Messaging
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Maintain a consistent brand voice across all digital platforms
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Adapt writing style to suit different brands formats audiences and communication channels
Collaboration
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Work closely with marketing design SEO and social media teams to support campaign objectives
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Collaborate with designers to ensure content complements visual elements and enhances user experience
Research & SEO Optimisation
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Conduct in-depth research to ensure content accuracy relevance and value
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Apply SEO best practices including keyword usage meta descriptions and internal linking
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Perform keyword research to inform content creation and optimise existing content
Fact-Checking
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Verify facts data and sources to ensure accuracy and credibility
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Maintain high standards of content integrity and reliability
Editing & Proofreading
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Edit and proofread content for clarity consistency grammar and tone
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Ensure content meets quality standards before publication
Campaign Support
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Create promotional and informational content to support marketing campaigns
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Assist with content development for digital campaigns and audience engagement initiatives
Analytics & Continuous Improvement
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Monitor content performance using analytics tools
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Apply data-driven insights to improve content effectiveness and future strategies
Qualifications
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Education: Degree diploma or certificate in a relevant field
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Experience: Minimum of 4 years relevant industry experience
Additional Information
What This Role Offers
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A collaborative and creative working environment
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Opportunities for professional development and skills growth
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Exposure to a variety of projects across different industries
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Office-based benefits and team engagement initiatives
Application Process
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Shortlisted candidates must be available for both online and in-person interviews
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No telephonic enquiries
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If no response is received within 15 working days the application may be considered unsuccessful
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Applicants are encouraged to apply only if all listed criteria are met
Key Skills
- Presentation Skills
- Marketing
- Proofreading
- Copy Editing
- Adobe Creative Suite
- Multichannel Marketing
- SEO
- Alternative dispute resolution
- Copywriting
- Creative Writing
- Branding
- Writing Skills
