Associate Director of Regional Marketing

nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking.

Essential Functions
Lead mentor and develop marketing managers and/or senior professionals across field marketing events and demand capture functions building high-performing teams through strategic coaching performance management and talent development initiatives
Own the strategic execution of nCinos regional conference and events portfolio for assigned region including corporate-hosted events and third-party conferences ensuring alignment with global objectives while maximizing ROI attendee engagement and pipeline generation
Drive regional marketing strategies for assigned region including MQL conversion targeted nurture campaigns account-based marketing programs and business development execution that accelerate qualified leads through the sales pipeline
Partner with the Director of Performance Marketing to ensure seamless handoffs from demand generation to regionally focused conversion programs establishing clear KPIs attribution models and operational processes for pipeline stages
Collaborate with Sales leadership and Product Marketing to implement our Global Market Strategy and Product Market go-to-market directives to design and implement field marketing strategies tailored to regional market segments ensuring messaging and tactics resonate with each audiences unique needs and buying behaviors
Work alongside Regional Marketing peers to share strategies assets and best practices while architecting marketing programs tailored to assigned regions market segments
Own budget planning and resource allocation across regional marketing functions demonstrating financial accountability while optimizing spend efficiency ROI and pipeline contribution
Establish operational excellence through standardized processes role frameworks and project management discipline across field marketing events and conversion programs while ensuring compliance with regional privacy regulations
Leverage marketing automation CRM analytics and attribution modeling to measure program performance provide data-driven insights to leadership and continuously refine regional strategies based on conversion metrics
Drive innovation in event formats and field marketing tactics incorporating emerging technologies virtual/hybrid experiences and creative engagement strategies that differentiate nCino in the competitive financial services market
Champion nCinos culture of customer-centricity and inclusion within the marketing team promoting team wellness authentic communication and recognition while advancing our company objectives

Minimum Requirements
Undergraduate degree and 10 years of related professional experience and 3 years of management experience
Proven leadership experience managing marketing managers and/or senior professionals with demonstrated ability to coach mentor and drive team performance in field marketing or regional marketing environments
Deep expertise in B2B SaaS field marketing including events management account-based marketing lead conversion strategies and sales enablement program design with ability to execute strategies that deliver measurable pipeline results
Strong operational and financial acumen with experience managing marketing budgets resource allocation and demonstrating ROI on regional marketing investments
Advanced proficiency with marketing automation platforms (e.g. Marketo HubSpot) CRM systems (Salesforce) and marketing analytics tools to measure campaign performance and pipeline contribution
Excellent communication and executive presence with ability to influence and partner effectively with Sales leadership Product Marketing and cross-functional teams to execute integrated go-to-market strategies

Preferred:
Experience in Software/FinTech Industry

If you thrive in a high-energy entrepreneurial environment we invite you to share your passion ideas and excitement at nCino.

The pay range for this role is based on relative market data and alignment with our compensation philosophy. The range displayed reflects the minimum and maximum of the pay range for each job posting which is used to determine new hire rates/salaries and takes into consideration multiple factors including but not limited to knowledge skills abilities proficiencies experience education licensures/certifications as well as business and organizational needs. nCino reserves the right to modify the posted range consistent with our internal practices and external market movement. The recruiter for this job posting can share more compensation details during the recruitment process as base salary is only one component of the total compensation package per position posted.

The base salary range for this job is:

nCino provides equal employment opportunities to all employees and applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age protected veteran status disability genetics or other protected addition to federal law requirements nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

nCino is committed to the full inclusion of all qualified individuals. As part of this commitment nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact us at .

Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success. We strive to create workplaces where employees are empowered to bring their authentic selves to work.