Consumer Insights Lead (12 month Contract)

Mars: Where your Tomorrow Starts Today!

Mars is a family-owned businessthat hasbeen making products for peopleand their petsfor more than 100 years.Werebehind some of the best loved brands in the world including MARS SNICKERS EXTRA ECLIPSE PEDIGREE WHISKAS DOLMIOBENS ORIGINAL MASTERFOODS andROYAL CANINORIJEN ACANAwe arededicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people communities and the planet can truly thrive.

About the role:This role will be working for our MarsPetcaresegmentwhere we make life better for pets and their owners.

Role Title:ConsumerInsights Lead
Location:Melbourne Vic

Hours:Full-time permanent this is a12 monthparental leave cover contract

Reporting to:Consumer & Market Insights Director - Mars Pet Nutrition Australia

TheConsumerInsights Leadisaccountable for driving competitive advantage for Mars Petcare via the delivery of superior and compelling consumer insights to unlock strategies that drivegrowth across our portfolio of core brands.This will be achieved throughinfluencing key business decisions with data and insights at the portfolio and brand level.

Viaadeep understanding of how the Pet Parent experiences all touch points of our brandsthis role will provide actionable recommendations to stimulateguideand influence our portfolio growth strategy and optimise all consumer touch points.Using multiple sources of data and qualitative information theConsumerInsightsManager willidentify understand and quantify key sources of growth and risks to the business over both the short and long term.

Whatyoulldo:

• Manage and execute complex and challenging insights projects focussed upon growing our core brand portfolioincluding;Brand Equity; Distinctiveness; Communication Effectiveness; Packaging Effectiveness; Sizing of Market Opportunities

• Build a deep understanding of how the consumer experiences our brands and products using insights capabilities and usestate-of-the-art fit-for-purpose tools and methodologies

• Share a thorough understanding of how brands growtogetherwithacomprehensive knowledge of the consumer this role champions

• Identifypotential new growth opportunities and ways to enhance existing strategies.

• Translateconsumer information into clear strategicrecommendationsinordertobroadly communicate a succinct compelling strategic point of view

• Assess the potential of core growth opportunities and help the business to prioritizethesebased on consumer appeal.

• Support advanced analytics projects managing analysis offindings;including detailed market forecasts pet ownership trends and drivers of performance

• Manage the overarching Research Strategy of business categories to ensure accessibility and visibility of insights to the broader organisation

• Pioneer newandinnovative approaches for consumer insight generation

What you need to bring:

• ABachelorsdegree in either Economics StatisticsMathematics or Data Science

• 4years experienceinroles thatconsumer insight generation marketresearchdesignandmeasurementand astrong quantitativeand/or qualitativebackground in consumer insights category or market researchideally gained in an FMCG or retail/grocery business

• 4 years working experience with sales data such asCircanaQuantium Synergyis well regarded

• Aproventrack recordof working in teams to successfully translate consumer insights into actionthatdeliverresults;

• Skillsinpresenting to and engaging withsenior leaders or strategic forumssimplifying complexconcepts andstrategiesthatassistbrand and business growth

• Astute commercial and financial skills with a strong understanding of brand positioningstrategyand growth understanding the impacts of decisions on the P&L

• Proventrack recordofworking in innovative ways pilotingnew approachestoolsand methodologies

Whyyoulllove working for Mars:

• Purpose:Help craft beloved brands with a legacy ofover 100 years oflocal manufacturingmaking productsthatpeople and petswillloveall while helping to build a more sustainable future.

• People:Aculture that values your contributions fosters leadership and recognises the impact you make. Your work truly matters here.

• Development:Shape your career with personalised development and real opportunities to grow from day one.

• Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.

Mars is an equal opportunityemployerand all qualified applicants will receive consideration for employment without regard to race colour religion sex sexual orientation gender identity national origin disability status protected veteran status or any other characteristic protected by law.

We know everyones needs are different andwerecommitted to making our application process accessible and supportive for all candidates.If you require any adjustments along the way simply let us knowinyour application form.Wellwork with you to understand what will help you feel comfortable and supported.We are pleased to provide suchassistance and no applicant will be penalizedas a result ofsuch a request.