Principal Integrated Campaign Manager

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin the most advanced customer service AI agent on the market lets businesses deliver always-on impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30000 global businesses Intercom is setting the new standard for customer service. Driven by our core values we push boundaries build with speed and intensity and consistently deliver incredible value to our customers.

Whats the opportunity

At Intercom youll have the chance to shape the future of customer engagement at a company thats redefining customer service through AI.

As Principal Integrated Campaigns Strategist youll architect and lead the execution of high-impact global campaigns that generate measurable pipeline and revenue growth for a business at the forefront of the AI agent revolution. Your strategic vision and ability to deliver innovative data-driven campaigns will help Intercom establish category leadership in the rapidly evolving AI agent market and set the new standard for customer experience.

Team and role summary

Youll join Intercoms GTM organization reporting into the Demand Generation team. We are a fast-paced high-agency group obsessed with delivering world-class AI-powered customer experiences at scale. Our mission is to accelerate Intercoms growth by building and executing innovative full-funnel campaigns that resonate with our target audiences and drive business results.

As Principal Integrated Campaigns Strategist youll be the strategic quarterback for your campaign portfolio. You will partner closely with product marketing content creative brand field marketing and sales orchestrating cross-functional teams to design and deliver cohesive campaigns that consistently meet pipeline contribution targets. Youll thrive in an environment that values ownership speed and a relentless focus on customer needs.

What will I be doing

• Own the end-to-end strategy and execution of integrated campaigns for a key audience or solution area driving measurable pipeline growth and revenue impact across global markets.
• Serve as the strategic quarterback for your campaign portfolio. Orchestrate cross-functional teams across product marketing content creative digital field marketing and sales to build and deliver high-impact campaigns that resonate with your target audience.
• Establish and maintain rigorous campaign processes timelines and governance frameworks that ensure flawless execution across multiple concurrent initiatives while continuously identifying opportunities to streamline workflows and improve operational efficiency.
• Develop comprehensive campaign strategies that span the full funnel from awareness through conversion leveraging multiple channels including digital advertising email webinars virtual and live events content syndication and sales enablement plays.
• Work closely with regional teams to ensure campaigns are adapted for local relevance while maintaining global consistency and brand alignment.
• Translate market insights competitive intelligence and customer behavior into compelling campaign narratives and journeys.
• Collaborate with content and product marketing to plan audience-specific content roadmaps and campaign assets (research reports guides webinars customer stories demos etc) that move prospects through the funnel
• Continuously monitor campaign results across key metrics including MQL generation pipeline contribution target account penetration and ROI. Identify optimization opportunities and share learnings across the organization to drive continuous improvement.
• Champion innovation in go-to-market strategy by testing new approaches staying ahead of market trends audience behaviors and emerging channels and leveraging AI-powered tools to enhance campaign effectiveness and drive competitive differentiation
• As needed partner with RevOps/IT to optimize marketing automation and performance dashboards

What skills do I need

Essential:

• 10 years of B2B marketing experience with demonstrated expertise in integrated campaigns demand generation content marketing and/or account-based marketing
• Proven track record developing executing and scaling global omni-channel campaigns that drive significant pipeline and revenue growth
• Demonstrated command of B2B pipeline metrics marketing attribution ROI and executive-level performance reporting
• Strong analytical skills with the ability to synthesize complex information to drive clarity. Comfortable using campaign data to prioritize make trade-offs and identify actionable optimizations
• Exceptional project management capabilities with demonstrated ability to orchestrate complex global initiatives across multiple stakeholders and time zones
• Strong communication and presentation skills particularly when engaging stakeholders and presenting campaign strategies and performance
• Experience partnering effectively with sales teams to build pipeline and support revenue goals
• Adept at using Marketo Salesforce and Tableau; skilled at workflow process design and change management
• Experience at high-growth technology companies with dynamic fast-paced environments
• Curiosity resilience and a growth mindset. Proven ability to thrive in ambiguity and change
• Bachelors degree in marketing business or related field required

Preferred:

• MBA or equivalent experience
• Background in B2B SaaS/technology product marketing or similar roles
• Experience developing campaign playbooks and frameworks that enable regional teams to localize and execute with autonomy
• Familiarity with AI tools and their application to marketing workflows for research content development campaign optimization and performance analysis
• A genuine interest in how AI is transforming customer service and a drive to be part of that transformation

Benefits

We are a well-treated bunch with awesome benefits! If theres something important to you thats not on this list talk to us!

• Competitive salary and meaningful equity
• Comprehensive medical dental and vision coverage
• Regular compensation reviews - great work is rewarded!
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match
• In-office bicycle storage
• Fun events for Intercomrades friends and family!

The base salary range for candidates within the San Francisco Bay Area is $175500 - $220375. Actual base pay will depend on a variety of factors such as education skills experience location etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

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Policies

Intercom has a hybrid working policy. We believe that working in person helps us stay connected collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race color religion creed national origin ancestry sex gender age physical or mental disability veteran or military status genetic information sexual orientation gender identity gender expression marital status or any other legally recognized protected basis under federal state or local law.