Director, Digital, Content and Insights

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express as well as the PRESTO fare payment system. We are also building new and improved rapid transit including GO Expansion Light Rail Transit routes and major expansions to Torontos subway system to get people where they need to go better faster and easier. Metrolinx is an agency of the Government of Ontario.

At Metrolinx equity diversity and inclusion are essential to living our values of serving with passion thinking forward and playing as a team.

The Director Digital Content & Insights leads the digital content and insights teams and provides strategic leadership and direction in the creation and delivery of the Digital Engagement Strategy for the Community Communications and Stakeholder Relations division. This position requires a dynamic strategic and globally minded digital leader who can drive the next evolution of our digital strategies platforms and channels. We are looking for a great storyteller and an experienced leader with extensive experience leading transformational change through innovative digital and content strategies that inform engage and enhance reputation and achieve key business outcomes.

What will I be doing

Provides strategic leadership and direction in the development and implementation of a department-wide digital social & content strategy applying subject matter expertise on digital and social channel innovations strategies industry standards and best practices to ensure the operational goals and objectives are delivered consistent with the organizations strategic plan policies and procedures along with federal and provincial regulations standards and policies.
Leads the identification and implementation of effective and creative digital solutions to support large and complex initiatives.
Oversees the digital roadmap integration of digital tools (including Outreach website email CRM) and ensures online experiences that enable engagement.
Leads the creation of dynamic digital and social content to engage broad and local audiences and guides campaigns narratives and multimedia storytelling across all channels.
Provides oversight to digital strategy of projects determining developing and reviewing strategic scope documents appropriate business cases outlining costs resources timeframes and any other related requirements for highly complex business initiatives for digital and content channels.
Leads the Insights &Strategy function to synthesize community and customer research into insights that shape divisional strategy guide prioritization and anchor yearround performance discussions.
Oversees the customer data platform integrations and PowerBI ecosystem to deliver connected reliable KPIs and dashboards that measure impact and enable datadriven decisionmaking across teams.
Directs the divisional planning cycle to ensure business areas and leaders align objectives deliverables and performance measures.
Supports and guides business partners and executive management ensuring an understanding of issues providing authoritative analysis interpretation and opinion to effectively influence decision making.
Champions digital channel idea generation with business and delivery partners through formal and informal methods and proactively identifies opportunities for line of businesses and supports the creation of the strategies to meet organizational objectives.
Creates a working environment that is aligned with the organizations desire to be an employer of choice ensuring that people resources possess the required skills are properly aligned and are provided with the resources to do the job.
Provides creative thought leadership with input from others to help enhance and improve overall business strategy focusing on client experience for all business segments; develop and deploy a strategic vision; connects and aligns projects with strategic corporate goals.

What Skills and Qualifications Do I Need

Completion of an undergraduate degree in Business Journalism I &IT Digital Technology Digital Marketing communications or relevant and related discipline or a combination of education training and experience deemed equivalent
Demonstrated progressive senior leadership and management experience in leading/directing the strategic development and implementation of customer-facing digital and social strategies including content creation community development product and roadmap development in a public sector environment
Expertise in current/state-of-the-art digital and social channels communications methods strategies principles industry standards and best practices to lead the creation and delivery of digital and social strategy for Community Communications and Stakeholder Relations
Direct experience creating content for digital and social platforms
Extensive understanding of social platforms their audiences and how to build dynamic communities
Experience working with the communities that make up our diverse region
Collaboration partnership building influencing skills and political acuity to: work effectively with other senior leaders across Metrolinx to support enterprise-wide initiatives and shape the direction of major organizational decisions; build healthy work relationships with internal/external partners vendors and peers
Service-focused management and influencing skills to: nurture professional development teamwork and achieve results in a matrix management environment; provide senior technical and administrative direction to an operating or functional unit
Strong interpersonal and oral/written/presentation skills to: translate long term direction into action across all levels of the organization; capture and explain complex concepts and research results in simple concise and visually attractive ways
Leadership skills to inspire trust shape culture and move ideas forward. As a leader in our Division you will foster an inclusive respectful and people-first culture; provide clear direction and coaching that empowers your team to succeed; model accountability and integrity in your decision-making; collaborate across teams to drive impact; and lead through change with resilience and a forward thinking mindset

Dont Meet Every Requirement

If youre excited about working with Metrolinx but your past experience doesnt quite align with every qualification of this posting we encourage you to apply. You just might be the right candidate for this or other roles. We are always looking for great talent to join our team.

We invite all interested individuals to apply and encourage applications from members of equity-deserving communities including those who identify as Indigenous Black racialized women people with disabilities and people with diverse gender identities expressions and sexual orientations.

Accommodation:

We value the unique skills and experiences each person brings to Metrolinx and are committed to creating and maintaining an inclusive and accessible environment. We are committed to the requirements of the Accessibility for Ontarians with Disabilities Act so if you require accommodation during the hiring process please let our Recruitment team know by contacting us at: or email @.

Application Process:

All applicants must be legally entitled to work in Canada. Metrolinx will be using email to communicate with you for all job competitions. It is your responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time-sensitive correspondence we recommend that you check your email regularly. If no response is received we will assume you are no longer interested in pursuing the opportunity. Please be advised that a Criminal Record Check may be required of the successful candidate.

For Internal applicants with the recent implementation of the Internal Mobility Policy the internal recruitment process has changed for non-union roles. Candidates must be in their current role for 12 months prior to applying for another role and each applicant must be in good standing (not participating in a Performance Improvement Plan). Please review all provisions of the policybefore submitting your application.

Should it be determined that any background information provided is misleading inaccurate or incorrect Metrolinx reserves the right to discontinue with the consideration of your application.

We thank all applicants for their interest however only those selected for further consideration will be contacted.

WE ARE AN EQUITABLE AND INCLUSIVE EMPLOYER.

#LI-MM3

Required Experience:

Director

Description Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express as well as the PRESTO fare payment system. We are also building new and improved rapid transit including GO Expansion Light Rail Transit routes and major expansions to T...