Manager, Loyalty Activation
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.
How youll make an impact:
The Manager Loyalty Activation is part of the Loyalty team accountable for growing retention and lifetime value by bringing Carters loyalty experience to life through personalized insight-led customer activation. This role leads key initiatives across personalization CRM customer insights and loyalty evolution ensuring loyalty is consistently expressed across channels and moments that matter.
The Manager owns day-to-day execution and optimization of loyalty and targeted customer marketing working in close partnership with Carters Integrated Marketing team (Brand Media Creative and Content) as well as Technology Analytics and Operations. This role plays a critical role in translating loyalty strategy into clear customer experiences measurable business outcomes and continuous learning.
This role will report to the Sr. Manager of Loyalty and is based in our Buckhead office in our on-site work environment.
40%: Loyalty Strategy
- Develop strategies that increase frequency retention and traffic driving higher consumer lifetime value through Carters loyalty program
- Define and evolve customer segmentation journeys and offer strategies that deliver relevant personalized experiences while growing sales and profitability
- Design multi-channel lifecycle frameworks that enable personalization across email app web and paid channelsdelivering the right message in the right channel at the right time
- Partner with Integrated Marketing to influence the content calendar and creative approach using customer insights test learnings and performance data
- Balance optimization of legacy systems and processes while identifying and shaping new ways of working that improve speed clarity and impact
- Conduct ongoing competitive and category analysis to inform best-in-class loyalty retention and personalization practices
60%: Execution & Reporting
- Translate customer journeys into clearly defined measurable lifecycle stages with success metrics and optimization plans
- Collaborate closely with Brand Creative Media Analytics Store Operations UX/UI Product and Technology teams to activate new loyalty and personalization initiatives
- Drive implementation and adoption of advanced segmentation and personalization strategies ensuring consistency across channels
- Own project management discipline: milestones dependencies priorities risks and progress across initiatives
- Partner on test-and-learn agendas campaign builds and journey experimentation; synthesize results into clear recommendations
- Ensure a cohesive CRM and loyalty experience is applied consistently across all customer touchpoints
- Create and deliver clear briefs and execution requests that align teams around objectives success metrics and timelines
- Build and maintain performance dashboards in close partnership with Analytics translating data into actionable insights
Wed Love to hear from you if:
Must have:
- 5 years of experience in robust loyalty programs Customer Marketing Lifecycle/CRM Project Management or Product Management
- Strong cross-functional collaborator with excellent organizational and execution skills
- Proven ability to lead complex multi-stakeholder initiatives on time and within scope
- Comfort working with data insights and performance metrics to inform decisions
- Proficiency in Excel PowerPoint Word and analytical tools
- Creative problem-solver with strong attention to detail and follow-through
- Bachelors degree required (Marketing preferred)
Preferred skills and experience:
- Strong customer-first and analytical mindset
- Experience with CDPs CRM platforms or personalization tools preferred
- Self-starter with curiosity and an ownership mentality
- Thrives in fast-paced evolving environments with ambiguity
- Clear confident communicator who can influence without authority
- Demonstrated test-and-learn mindset and passion for continuous improvement
Make a career at Carters:
- Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.
Required Experience:
Manager
Key Skills
- Business
- Marketing
- Key Decision Makers
- Active Directory
- Customer Service
- Performance Evaluations
- Federal Regulations
- Communications
- Account Management
- Project Management
- Minimum Data Set
- Budget management
- Powerpoint
- Direct Reports
About Company
Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
