Manager, Content Optimization Market Research

Job Description

Role Overview

The Manager Content Optimization Market Research is a people leader responsible for guiding advanced market research that informs vehicle contenting strategies. This position serves as a strategic partner to Vehicle Program Teams Product Marketing Enterprise Data Analytics Finance and other stakeholders. The manager leverages customer insights to recommend optimal trim-level strategies by model ensuring decisions are data-driven and support contribution margin goals.

Key Responsibilities & Competencies

• Drive Business Impact: Use advanced market research methodologies to influence vehicle contenting decisions optimizing trim-level strategies for profitability and simplicity. Accountable for direction and oversight of survey design alignment with objectives and leveraging existing research sources.

• Apply Advanced Analytics: Proficient in scenario modeling and adaptive conjoint analysis to evaluate trade-offs and forecast outcomes optimizing resource allocation.

• Results Orientation: Deliver timely proactive status updates and fully formed research deliverables that meet or exceed stakeholder expectations and project timelines. Execute project trade-offs within budget and connect with stakeholders through compelling storytelling and actionable insights. Continuously experiment with AI tools to drive incremental value and efficiency.

• Internal Customer Focus: Anticipate stakeholder needs and partner to shape research that addresses business questions providing value beyond data tables. Advocate for the voice of the customer and present unbiased objective insights.

• Team Leadership: Develop coach and motivate analysts; help define potential career paths and next steps. Deliver feedback in a timely manner (both positive and constructive) drive a performance-based culture balance workload and meet HR deliverables and timelines.

• Collaboration & Influencing: Partner with program teams marketing finance analytics and other internal groups to embed insights into decisionmaking and maximize business impact. Build strong relationships across functions share best practices in research methodologies and storytelling and effectively influence peers leaders and stakeholders.

• Adaptability & Continuous Improvement: Demonstrate ownership and accountability of projects show willingness to learn and adapt in a dynamic product development environment. Exhibit the ability to read the room and foster continuous improvement.

Required Qualifications

• Advanced expertise in quantitative market research methodologies especially discrete-choice and adaptive conjoint techniques; solid understanding of qualitative approaches.

• Strong analytical skills including the ability to synthesize complex data and statistical concepts into actionable business insights.

• Demonstrated experience designing executing and analyzing market research studies that inform product contenting or business strategy.

• Skilled at leveraging AI productivity tools in daily practice to enhance work efficiency and effectiveness.

• Proven ability to influence decisions and provide customer-driven recommendations in dynamic ambiguous environments.

• Excellent communication skillsable to craft compelling presentations and written reports for diverse audiences including senior leadership.

• Effective stakeholder management and relationship-building skills; able to consult diplomatically and guide cross-functional teams.

• Experience integrating research at key decision points in product development processes.

• Bachelors degree required preferably in Marketing Business Economics Data Science or a related field; MBA advanced degree or equivalent work experience preferred.

• 7 years of relevant experience.

About GM

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Benefits Overview

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