Marketing Analyst External Acquisition
Share
Job Location:
Monthly Salary:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical financial and mental health as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical dental vision life insurance and disability benefits (depending on location)
- Flexible working model with hybrid onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check subject to applicable laws and regulations.
At American Expressourcultureisbuilton a 175-yearhistoryofinnovationsharedvaluesand LeadershipBehaviours and anunwaveringcommitmenttobackourcustomerscommunities andcolleagues. AspartofTeam Amexyoullexperiencethispowerfulbackingwithcomprehensivesupportforyourholisticwell-beingandmanyopportunitiestolearnnewskillsdevelopasaleader andgrowyourcareer.
Hereyourvoiceandideasmatteryourworkmakesanimpact andtogetheryouwillhelpusdefinethefutureofAmerican Express.
How will you make an impact in this role
What youll do:
- Contribute to the development of communication and content strategies by providing input on objectives messaging and performance supporting the Nordic markets and strengthening our position within the travel and dining segments with a strong sense for premium content and brand expression.
- Hold overall responsibility for ensuring that all planned paid media initiatives are delivered according to agreed scope objectives and timelines acting as project lead and primary point of contact towards agencies executing across multiple channels with a primary focus on social search and OOH.
- Budget management including responsibility for forecasting and continuously improving investment efficiency in close collaboration with agencies and internal stakeholders.
- Continuously identify and explore new acquisition growth opportunities innovative solutions and emerging trends.
- Maintain develop and leverage established partnerships with agencies external partners and internal stakeholders across multiple functions and markets.
- Analyse results and performance reporting to generate insights and support data-driven decision-making.
- Maintain a strong focus on quality risk management and process efficiency across all initiatives.
Minimum Qualifications:
- Proven experience with marketing and acquisition initiatives with a strong understanding of the paid media ecosystem and how different channels work together.
- Strong understanding of core marketing principles and market dynamics including consumer behaviour segmentation positioning and the role of media across the customer journey.
- Experience in leading initiatives in a project role coordinating different projects.
- Analytical mindset and ability to extract insights and support data-driven decisions.
- Ability to present to both smaller and larger groups.
- A strong sense of premium brands travel and dining.
- Comfortable working in a structured regulated environment with a focus on quality risk management and process efficiency.
Preferred Qualifications:
- . degree in Business Administration or a similar field preferably with a focus on Marketing.
- Minimum of 3 years of experience in media planning and project management from the agency side preferably in a client-facing or consultative role.
- Experience working with ad tech platforms such as Facebook Ads Manager or similar buying platform Google Ads Campaign Manager 360 and IAS.
- Experience using analytical tools such as Adobe Analytics or Google Analytics.
- Experience working with reporting visualization and dashboard tools such as Looker Studio or similar platforms to support performance follow-up and decision-making.
- Proficiency in Excel.
- Experience presenting insights recommendations and performance updates to both smaller and larger stakeholder groups.
- Demonstrated success in managing external agencies and partners to deliver impactful campaigns.
- Experience working within international teams or matrix organizations is highly valued.
- Fluent in English and Swedish. Finnish or/and Norwegian is very meritorious.
Employment eligibility to work with American Express in Sweden is required as the company will not pursue visa sponsorship for these positions.
Required Experience:
IC
Key Skills
- Business Intelligence
- Digital Marketing
- Direct Marketing
- Google Analytics
- Network Optimization
- SQL
- Google AdWords
- PMP
- SEO
- Affiliate Marketing
- Creative Thinking
- Search Engine Marketing
- Technical Skills
- Client Management
- Statistical Analysis
About Company
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.
