Senior Marketing Manager (FTC) Continental Europe & Industry Practices

Locktons Marketing department is an integrated team of divisional marketing communications and design specialists who act as trusted advisors to create and implement strategic marketing plans and activity that supports business objectives.

Our specialist skills include advertising marketing design and copywriting thought leadership content production digital marketing and client document support (such as for tenders). We partner with Locktons brokering divisions to proactively tailor strategies that enable commercial success.

An excellent opportunity has arisen to join our central marketing team as Senior Marketing Manager on a fixed-term maternity cover contract. This role will play an integral part in the Marketing Communications and Brand senior team.

Reporting to the Head of Marketing for UK and Europe you will require excellent knowledge and a proven track record of leading driving and delivering marketing strategy that builds clear brand value inspires and engages our target audiences and demonstrates ROI with clear and measurable business results.

As the marketing lead for Continental Europe (new country expansions and existing country support) and our Industry Practices (Mining Energy & Power Healthcare plus new practices to be launched) you will be the trusted advisor for all aspects of marketing and act as a fundamental facilitator to help each business division achieve their commercial goals and growth aspirations. You will need to collaborate closely with the central marketings team of designers content writers communications specialists digital marketing specialists and external agencies to deliver compelling multi-channel campaigns for each business division and their target audience clusters.

Supported by one Marketing Assistant (no direct reports) you will require excellent leadership skills the ability to effectively manage a varied workload and the willingness to be handson with daytoday marketing activity to ensure highquality deliverables are produced on time and to the required standard.

Working alongside our Head of Marketing the Head of Continental Europe senior leadership teams across European markets and senior leaders for each Industry Practice you will play a significant role in shaping and delivering marketing strategy that aligns to business goals supports commercial priorities and drives growth across our European operations and Industry Practices.

Candidate Requirements

Essential

• Significant experience in B2B multi-channel marketing strategy with over 8 years of experience.
• Significant experience of leading strategic high performing marketing teams or complex multi-stakeholder marketing portfolios.
• Effective manager confident leader and outstanding team player able to work independently to drive results for business units under tight deadlines.
• Ability to plan strategic marketing activity across multiple different products or business units prioritising delivery in terms of strategic importance and available resources.
• Considerable experience across all B2B marketing and communication channels with a proven-track record of improving brand equity and increasing lead-generation activity.
• Experience working across multiple countries or territories with the ability to navigate cultural regulatory and organisational differences to deliver aligned marketing activity.
• Experience representing an organisation in a senior marketing role meeting and liaising with high profile business leaders.
• Previous experience of working in a mid-large corporation preferably within insurance financial services or professional services.
• A proactive flexible and solutions-oriented approach driven by a commercial and growth mindset.
• Excellent verbal and written communication skills with the ability to influence stakeholders to a positive commercially orientated outcome.
• Very high standard of accuracy and attention to detail.
• Previous experience within a regulated environment (e.g. insurance or financial services).
• Prior experience studying or working in marketing communications or a related field.

Key responsibilities will include but will not be limited to:

• Be the trusted advisor strategic marketing leader and key marketing liaison for Continental Europe and Industry Practices.
• Lead the marketing for Continental Europe supporting new country expansions developing marketentry strategies creating launch plans and partnering with senior European leadership to ensure marketing activity aligns with local commercial goals and growth ambitions.
• Develop and execute gotomarket strategies for new and existing Industry Practices working closely with senior practice leaders to define value propositions launch new practices create targeted campaigns and ensure marketing activity supports practicelevel commercial priorities.
• Ensure regional and practice marketing strategies align to Locktons overarching marketing strategy set by the Head of Marketing whilst also aligning to Locktons unique brand identity differentiators and narrative.
• Work with central marketing teams and channel specialists to support strategic marketing delivery and create compelling multi-channel campaign activity.
• Work closely with our global brand and marketing teams to ensure consistent brand alignment across global divisions and new European Markets.
• Be a strategic lead in the brand positioning and execution of the overarching Lockton marketing strategy.