Manager, Audience Growth
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Manager Audience Growth
Overview (Be Part of Whats Next)
Were looking for an Audience Growth Manager to accelerate first-party data growth and audience engagement across our iconic portfolio of brands. Youll lead high-impact initiatives that convert casual readers into known users and loyal subscriberspowering smarter marketing across email SMS and beyond. If you thrive at the intersection of strategy experimentation and execution this role is for you.
About Hearst Magazines (Why Us)
Hearst Magazines portfolio of more than 30 iconic brands in the Cosmopolitan ELLE Esquire Good Housekeeping Harpers BAZAAR and Popular Mechanics inspires entertains and builds new and bold experiences for an engaged and growing audience across digital video social and print reaching nearly 130 million readers and site visitors each month. With sophisticated content creation cutting-edge technology and industry-leading data capabilities we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the worldand together we are shaping whats next.
Key Responsibilities (What You Are Doing)
- Develop and execute data-informed strategies to grow first-party audiences across email and SMS
- Drive paid media efforts in collaboration with Growth Marketing to increase reach and lifetime value
- Identify and prioritize opportunities to expand and retain high-value audiences aligned with subscription commerce and advertising goals
- Collaborate with Lifecycle Newsletter Editorial and Product teams to optimize user journeys and conversion paths
- Enhance on-site lead generation tools and placements to maximize registration and engagement
- Own reporting and dashboards to track acquisition engagement and conversion performance
- Lead A/B testing and experimentation to improve funnel performance and channel effectiveness
- Bring new ideas to the table test them rapidly and formalize successful strategies into scalable best practices
Qualifications (What Were Looking For)
- 5 years of experience in audience development growth marketing CRM or digital marketing
- Demonstrated success growing first-party data through registration and email acquisition
- Skilled in analytics tools and campaign reporting (e.g. Google Analytics Looker Sailthru)
- Understanding of paid media strategy and lifecycle marketing a plus
- Strong communication skills and ability to translate data into clear actionable insights
- Highly analytical creative and collaborative with a test-and-learn mindset
- Hybrid role based in NYC; in-office presence required 4 days per week
What We Offer
- Work with the Best: Collaborate with top-tier professionals across media advertising tech fashion lifestyle and publishing shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs immersive workshops and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical dental and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks including a 401(k) plan with a generous company match.
Compensation
The base salary for this role is between $88000 - $106000. The actual base pay offered is dependent upon many factors such as: transferable skills work experience business needs and market demands. The base pay range is subject to change and may be modified in the future.
Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law.
Required Experience:
Manager
Key Skills
- Restaurant Experience
- Customer Service
- Employee Evaluation
- Management Experience
- Math
- Employment & Labor Law
- Sanitation
- Leadership Experience
- P&L Management
- Mentoring
- Supervising Experience
- Restaurant Management
About Company
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous ... View more
