Digital Market Development Lead, Director

Team Summary

The AP Digital Sales strategy is a core pillar of Visas Sales 2.0 transformation built to deliver a modern scalable and datadriven sales engine across Asia Pacific. Our team operates two interconnected engines: Digital Sales which provides hightouch digitalfirst sales engagements for Visas longtail Tier3 clients at scale and Demand Response which captures qualifies and routes inbound and outbound client demand to the right Visa sellers with the right insights.

This new digital sales operating model accelerates pipeline creation improves lead conversion and expands Visas commercial reach. It also strengthens Visas operating model through standardized processes AIenabled insights and unified tooling driving higher seller productivity and more consistent client experiences. Ultimately our goal is to capture the next wave of revenue growth transforming Tier3 into a revenue engine scaling new solutions faster and contributing meaningfully toward Visas 2030 aspirations.

To help us deliver on our goals our Asia Pacific Digital Sales Hub is accelerating its shift towards a digital-first data-driven sales model one that enables scale precision and speed across our growth accounts. As part of this transformation we are hiring a Digital Market Development Lead Director APAC a strategic role responsible for shaping how Visa identifies opportunities builds commercial offerings and orchestrates demand across untapped territories and client segments.

What a Digital Market Development Lead Director does at Visa:

This is a founding role in Visas Digital Sales Hub in AP with a mandate to design and scale new market development motions from the ground up. This role will be responsible for the following duties:

1. Territory Strategy & Market Development

• Identify high-value untapped micro-segments and territories across AP using data intent signals and industry insights.
• Design and maintain a dynamic segmentation model for long-tail and mid-market accounts.
• Develop territory plays market entry strategies and scalable repeatable motions assisting to accelerate time to market of allocated sales teams
• Partner with country leaders to align territories with commercial priorities and Visa 2030 strategy.

2. Product & Commercial Offering Development

• Translate market needs industry trends and customer insights into clear commercial offerings and value propositions.
• Work with Core Payments Product CMS VAS and Solutions teams to build GTM packages that are simple repeatable and relevant to our growth territories.
• Drive product-to-market fit by ensuring every sales motion is backed by the strongest possible recommendation for each client type and maturity.

3. Demand Management Planning & Campaign Orchestration

• Lead the design and execution of targeted digital sales plays and outreach flows leveraging best practices in segmentation sequencing messaging and value articulation.
• Partner with B2B Marketing to orchestrate omnichannel demand creation aligned to country and segment strategic plays.
• Ensure continuous performance review of campaigns to optimise ROI conversion and pipeline velocity.

4. Data-Driven Insights & Sales Productivity

• Collaborate with Data Analysts to build dashboards predictive models and insights that accelerate go-to-market decision-making.
• Leverage CRM intent platforms martech stack market datasets and AI-powered tools to recommend where to focus value proposition and prioritization scoring.
• Identify blockers to digital sales and specialists productivity and propose strategies for territory optimisation focus and automation.

5. Operational Excellence & Cross-Functional Alignment

• Serve as the connective tissue between B2B Marketing Demand Response Sales Sales Excellence Revenue Operations Product and Digital Sales teams.
• Standardise and document best practices playbooks and GTM templates that scale across APAC.
• Support periodic business reviews with insight-rich recommendations based on market signals and performance analytics

Why this is important to Visa

This leadership role is at the heart of our Digital Sales Engine partnering closely with Sales Marketing Product Client Success Data Analytics and country teams to ensure Visa shows up with the right partnership offering that drives value at the right moment with the right recommendation for every niche and emerging opportunity.

Youll sit at the intersection of strategy building and scaling shaping territory strategy producttomarket fit and omnichannel campaigns with AIenabled tooling directly advancing Visas Sales2.0 transformation and APs 2030 growth ambitions. If youre motivated by creating visible measurable outcomes that make wins in one market repeatable everywhere this is the role to build the engine that outlives any single business cycle.

Projects you will be a part of:

1. Build APs digital sales portfolio penetration growth strategy: Establishing a real time client segmentation and prioritization engine that pinpoints the highest-value micro-segments across our Tier 3 client groups Midmarket/SME/B2B and becomes the single source of truth for where Digital Sales focuses.
2. Advise our Core Product VAS and CMS leadership team in coordinating GTM product and solutioning recommendations that can expand market penetration across the long-tail of customers.
3. Create an Offer Factory for Growth Territories: Package Visa capabilities into repeatable GTM offers (bundles commercial lite packages sales motions) that Digital sellers can launch fast backed by clear value propositions eligibility criteria and proof points.
4. Launch and scale digital sales plays that generate pipeline: Design outreach sequences and playbooks in collaboration with our supporting teams (messaging targeting channels enablement) and run a council committee to improve sales motions conversion velocity and ROI.
5. Operationalize signal-driven selling: Turn intent usage and market signals into actionable next-best-actions so sellers arent guessing where to spend time.
6. Implement the AP Digital Sales GTM sales planning governance in alignment with Sales Readiness AP RevOps and supporting functions including critical route to markets execution templates play library dashboards and performance cadences that make market development scalable across countries so wins in one market become repeatable everywhere.

Qualifications :

What you will need:

• Minimum 12 years in market development demand management GTM strategy campaign management commercial planning or digital demand roles
• Knowledge of payments industry preferred 
• Strong analytical capability with proven experience using CRM intent data market insights and segmentation models.
• Prior experience in a full-cycle demand role or related field with a focus on direct client sales.
• Experience in designing or executing digital-first sales plays or multi-channel demand programs.
• Demonstrated ability to turn market intelligence into actionable commercial recommendations on the back of performance and business growth projections
• Solid understanding of B2B GTM models preferably in financial services technology SaaS or payments.
• Exceptional communication skills with the capacity to influence and inspire cross-functional leaders.

What will also help:

• Deep curiosity for markets customer behaviour and emerging commercial patterns.
• Builder mentality entrepreneurial hands-on unafraid to experiment and iterate.
• Comfortable navigating ambiguity while delivering structure and clarity.
• Thrives in high-velocity cross-functional data-centred environments.
• Passionate about AI-enabled GTM and scaling what previously required human-heavy effort.
• Able to motivate and energize others.

Additional Information

• Working location: This role is required to be onsite in the Singapore office five days a week
• Travel Requirements: This position requires travel less than 10% of the time.   

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time