Field Marketing Manager

STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES

Infuse global and national Red Bull priorities strategies and philosophies into the field focusing on building a local face to a global brand.

Ensure top-notch understanding of the local consumer in various playgrounds and occasions across the region forming the basis of local idea generation creativity and execution.

Define ideas and programs that increase understanding of the products functionality on a local level while building brand image (working closely alongside the national marketing teams Brand Sport Culture Consumer Collecting & Media Network).

Own regional intelligence sharing market insights (consumer competitors etc.) with the national team to inform strategic decisions.

Work in conjunction with the regional sales teams to build mental availability hand in hand with physical availability within On Premise Off Premise and New Business environments ensuring Red Bull product is at arms reach across all field marketing activities.

Execute image driving distribution across key consumption occasions to increase physical availability and points of distribution within your region.

Deliver the annual approved business plan for the region both for regional Field Marketing and supporting the commercial plan alongside the Commercial Leadership Team.

PREMIUM APPEAL OF LOCAL PRIDE

Create and support local key events scenes and marketing opportunities in line with the Red Bull brand values and relevant to the local consumer.

Ensure every consumer experience with the brand is positive with premium execution at all events and field marketing activities.

Add value to selective 3rd party events by determining the level of Red Bull brand support and branding with an objective of increasing brand visibility and product usage in relevant scenes.

Build top-notch networks and sustainable relationships with key influencers of the region.

Leverage the Red Bull Event Vehicle program across the full Red Bull marketing mix to surprise and excite consumers.

Build smart and mutually beneficial partnerships by working with other brands organizations and networks that bring added value such as expertise networks goods budget or facilities within the region.

MARKETING INNOVATION

Understand the latest trends by being close to our consumers talking and engaging with our networks across all relevant scenes within your region.

Create new and innovative ideas that bring the Red Bull product and brand to life tapping into local networks scenes and opinion leaders executing these ideas with the right balance across the marketing mix.

Drive relevance across a variety of consumption occasions and moments of need through tailored messaging amplification of occasion campaigns and activating the right big moments in the region.

DRIVING EFFICIENCIES

Implement and uphold a logistical system for warehousing and infrastructure to ensure the right tools and management are in place to support local needs.

Develop and manage the regional budget with the support of the Director of Field Marketing and national marketing team.

Manage ongoing reporting and. platforms capturing all regional Field Marketing and Consumer Collecting activity.

Supporting local warehouse and inventory management including regional warehouse locations product and POS inventory.

TALENT MANAGEMENT

Source hire train and manage Field Marketing Specialists (full-time) and Event Vehicle Contractors (part-time)

Act as a role model and coach displaying the Red Bull values with a consistent tone that is motivating and inspiring

Coach Consumer Collecting FMS in sourcing hiring and training their Student Marketeer teams

Set regional objectives and clear goals for the Field Marketing Specialists to ensure accountability to their key deliverables; conduct on-going mid-year and end of year performance evaluations and ongoing development

Identify and nurture key talent for potential pipeline and development opportunities within the team

Qualifications :

5 years in marketing experience experience within brand/product management sport and culture events and experiential marketing considered an asset.

Strong leadership skills and experience leading high performing teams.

Experience in working alongside and collaboratively with commercial teams general sales or trade marketing.

Proven background in budget management negotiations and partnership management.

A connector who has excellent communication and networking skills who can open doors and excite & inspire people around an idea.

A creative marketer with depth in brand understanding and innovation.

Strong understanding of regional activity and priorities including sports culture and collegiate marketing.

Experience in annual business planning and project management a love for detail in every project.

Excellent communication skills including presenting and training abilities.

Valid drivers license.

University Degree preferable in Marketing or Business.

Additional Information :

The expected annual base salary range for this position is $91200 - $100800. The actual base salary for this position will depend on various factors including but not limited to the candidates qualifications skills experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bulls bonus plan.  

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

Remote Work :

No

Employment Type :

Full-time