Digital Marketing Manager

The Digital Marketing Manager is responsible for driving the hotels online visibility digital performance and revenue growth through strategic digital initiatives. This includes managing online advertising SEO/SEM website optimization CRM email marketing OTA content and digital partnerships. The role ensures all online channels support Rooms F&B Spa MICE and Event revenue.

Key Responsibilities

1. Digital Strategy & Planning

• Develop annual and quarterly digital marketing plans.
• Define KPIs for Rooms F&B Spa and Events.
• Align with brand HQ digital guidelines.
• Identify new digital opportunities and trends.

2. Website Management & Optimization

• Oversee website content banners landing pages.
• Ensure rate parity with OTAs.
• Improve UX/UI within brand guidelines.
• Manage SEO metadata keywords and indexing.

3. Performance Marketing & Paid Media

• Manage Meta Ads Google Ads TikTok Ads retargeting.
• Set audiences budgets and bidding strategy.
• Optimize campaigns weekly based on ROAS and CPC.
• Coordinate with agencies for larger campaigns.

4. SEO & SEM

• Conduct keyword research for Rooms and F&B.
• Improve ranking for high-intent keywords.
• Resolve Search Console issues.
• Audit website content for SEO growth.

5. CRM Email & Database Marketing

• Manage EDM campaigns and database segmentation.
• Build automated email flows.
• Track open rates CTR and conversions.

6. OTA Support

• Support ALL website content and marketing campaigns
• Manage photos descriptions amenities promotions.
• Improve OTA visibility and review scores.

7. Social Media Integration

• Support boosting retargeting and tracking.
• Manage UTM parameters.
• Integrate social content into email and website.
• Supporting content post
• Responsible for LINE MyShop CRM MegaTix

8. Data Analytics & Reporting

• Track performance using GA4 Ads Manager dashboards LINE MyShop
• Provide weekly/monthly insights.
• Monitor direct booking traffic and guest behavior.

9. E-Commerce & Direct Booking Growth

• Increase website bookings via exclusive offers.
• Improve conversion rate.
• Reduce OTA dependency.

10. Partnerships & Digital Collaborations

• Manage 3rd parties Hungry Hub content sites.
• Build partnerships with banks airlines fintech.
• Negotiate placements and campaigns.

11. Compliance & Brand Standards

• Ensure compliance with brand digital guidelines.
• Follow PDPA/GDPR standards.
• Coordinate with IT on secure tracking and tools.

12. Payment Dues and Subscription

• Support summation of credit card payment
• Monitor Dues & Subscription to ensure the renewal

KPIs (Digital Marketing Manager)

1. Revenue KPIs

• Growth in direct booking revenue.
• Lower OTA cost of acquisition.
• ROAS target achievement.
• Improved conversion rate.

2. Digital Performance

• Website traffic increase.
• SEO ranking improvement.
• High CTR and lower CPC.
• Effective retargeting results.

3. CRM Performance

• Growth of email database.
• Strong open rate and CTR.
• EDM-driven booking conversions.

4. F&B & Spa Digital Support

• Traffic and leads for restaurant bookings.
• Conversion on F&B landing pages.

5. OTA Performance

• Visibility score improvement.
• High-quality content score.
• Lower cancellation rate.

6. Reporting & Insights

• On-time weekly/monthly reports.
• Actionable insights provided.

7. Execution & Coordination

• On-time campaign deliveries.
• Zero errors in ads or links.
• Positive feedback from stakeholders.

Qualifications :

• Male or Female
• Strong knowledge of SEO SEM Meta Ads Google Ads WordPress microsite-knowledge.
• Advanced: SEO SEM Meta Ads Google Ads and CRM knowledge.
• Age 30 years
• Strong digital copywriting Canva
• Understanding of OTA Social medias Google mechanics.
• Analytical mindset.
• 3-5 years Hospitality or Agency experience preferred.
• Studied: Bachelors Communication Arts Digital Marketing Advertising or related field.

Additional Information :

Benefits:

• Life & Health insurance
• SSO
• Duty Meals
• Provident fund
• Heartist Card

Remote Work :

No

Employment Type :

Full-time