Marketing Director
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Job Location:
Independence, MO - USA
Monthly Salary:
$ 81380 - 92155
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Title: Marketing Director | Branch or Department: Marketing |
Reports to: Senior Associate Director for Public Services | Supervises: Graphic Designer Marketing Campaign Coordinator Marketing Content Coordinator Marketing Project Coordinator Online Marketing Coordinator Virtual Programming Producer |
Salary: $81380 - $92155 | Benefits Classification: Full-time |
Job Grade: 15 | Work Location: Administrative Headquarters |
Work Schedule: Set | Hours per Week/Year: 40/2080 |
Revision Date: January 2026 | Archive Date: |
At Mid-Continent Public Library we:
Imagine. We inspire innovation through curiosity and exploration.
Try new things.We empower what works and learn from the rest.
Lead the way. We connect people to information ideas and inspiration.
Welcome all. We embrace new perspectives and listen with humility.
Everything we do we do together.
Position Overview
The Marketing Director provides creative leadership for the Librarys visual identity storytelling and design standards ensuring that marketing materials are not only effective and consistent but also compelling and unique. This role balances hands-on creative expertise with the ability to lead teams and direct services at scale.
Essential Functions
- Provides creative direction and final approval on major design projects campaigns and brand expressions across print digital and in-library visual communications
- Manage inspire and develop a dynamic team
- Conducts regular performance check-ins provide constructive feedback and foster a culture of collaborative innovation
- Manage the daily operations of the department including prioritizing projects setting deadlines and allocating resources effectively
- Implement and refine project management tools and creative workflows to increase department efficiency
- Collaborate with other department staff to support their marketing and promotional needs
- Collaborate and track the annual marketing plan and budget
Non-Essential Functions
- Evaluates and negotiates opportunities to create relationships with community partners to enhance customer participation in Library programs
Education and Experience
- Bachelors Degree in Marketing Communications or other relevant area of study - Required
- 7 years marketing or communications experience - Required
- 3 years of supervisory experience Required
- Nonprofit marketing experience - Preferred
Required Knowledge Skills and Abilities
All successful leaders at MCPL should demonstrate:
- Advanced verbal written and discreet communication skills with management coworkers and the public in a clear timely and proactive manner.
- Ability to collaborate with Library leadership to effectively develop adhere to and work within the constructs of the librarys budget.
- Advanced ability to maintain effective and collaborative working relationships with multiple stakeholders.
- Reliable punctual and flexible with scheduling.
- Advanced knowledge of a public librarys mission and purpose ability to provide clear expectations and direction to manage competing priorities to evaluate quality of work and provide feedback and accountability.
- Advanced knowledge of department processes and procedures expert knowledge of Library Professional Ethics advanced knowledge of the impact of decision-making on MCPL and demonstrated mature judgment to make department-level/system level decisions.
- Advanced proficiency in customer service skills through polite professional and collaborative interactions with internal and external customers.
- An advanced understanding of the role of MCPL leaders at all levels in creating a welcoming and respectful workplace and library for all.
Additionally this position requires:
- Job Knowledge
- Advanced knowledge of marketing and promotional concepts
- Demonstrates the ability to create marketing strategies and campaigns
- Ability to create and maintain a marketing plan and schedule
- Creative Leadership and Visual Strategy
- Demonstrated ability to evaluate guide and improve graphic design visual communication and creative concepts
- Strong visual literacy; ability to assess design quality consistency accessibility and audience effectiveness
- Experience collaborating with designers and creatives to produce work that balances creativity and brand standards within operational constraints
- Technology including specific applications hardware and coding languages
- Intermediate knowledge of creative software including Adobe Creative
- Advanced proficiency in the Microsoft 365 environment
- Demonstrates the ability to communicate and plan via software platforms
- Ability to create plans spreadsheets documents and edit artistic works
- Communication (reading writing speaking)
- Ability to communicate marketing concepts and plans as well as library ideas and goals
- Teamwork
- Advanced ability to effectively work with peers subordinates and supervisors to advance the Librarys mission and goals
- Demonstrated skill in guiding others to align their work and communications with the Librarys messaging and branding
Age Requirement
- Must be at least 18 years of age
MVR Requirement
- Possession of a valid drivers license and a reliable personal vehicle for use in carrying out the duties of this position including transportation of materials and equipment (mileage reimbursed).
Work Environment
- Works primarily indoors with prolonged periods of sitting at a desk working on a computer and must have a reasonable tolerance for dust mold scents allergens and communicable diseases which enables the employee to handle library materials work in older buildings and interact with coworkers and the public.
Essential physical abilities to be accomplished with or without reasonable accommodation are:
Daily (greater than 50% of the time)
- Conveying Communication and Instructions (Speaking writing)
- Receiving Communication and Instructions (vision reading hearing)
- Sitting
- Using computer data entry tools - keyboard mouse touchscreen scanner Occasionally (approximately 1-2 times a month)
- Standing (up to 1 hour at a time)
- Walking (even ground) Rarely (1-5 times a year)
- Bending/Stooping
- Lifting 1-10 pounds
- Lifting 11-25 pounds
- Pushing/Pulling 1-10 pounds
- Reaching above shoulder
- Standing (more than 1 hour at a time)
- Walking (variable surfaces)
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as required to meet the ongoing needs of the organization.
All applicants will receive consideration for employment and will not be discriminated against on the basis of race color religion sex gender identity sexual orientation national origin age disability protected veteran status or other protected class in accordance with applicable federal state and local laws. Any applicant requiring accommodation should contact the Mid-Continent Public Library Human Resources Department at 816.836.5200.
Applicants will be considered for employment opportunities on the merits of their skills and experience related to the position sought. Employment offers are conditional upon submitting a criminal records check identity verification and national sex offender registry check. Applicants will not be denied employment solely or in part because of a prior conviction unless MCPL determines the conviction is job-related. If a background check yields information that is of concern to MCPL the applicant will be given an opportunity to review the background check findings and present information regarding inaccuracy mitigating circumstances and rehabilitation.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Mid-Continent Public Library is a consolidated library district and tax-supported political subdivision that serves nearly 800,000 people in the greater Kansas City metro area. The Library is governed by a 12-member Board of Trustees, which includes four representatives from each of t ... View more
