Senior Product Marketing Manager

Reports To: VP of Marketing

Position Overview

The Senior Product Marketing Manager shapes how Drips products are brought to market and value is sold to customers. This role guides product marketing end-to-end including positioning and messaging sales enablement customer storytelling and go-to-market execution.

Operating within a small high-impact team this role balances cross-functional leadership with hands-on execution. The Senior Product Marketing Manager is responsible for product and use-case go-to-market strategy and delivering the programs materials and insights that drive adoption pipeline and expansion. This role serves as a key partner to Product Sales Marketing and Customer Success and as a voice in cross-functional planning.

What Success Looks Like

• Sales teams are confident prepared and aligned on product value and differentiation
• Product messaging is clear consistent and compelling across all channels
• Customer stories and proof are actively used in sales and marketing motions
• Go-to-market launches are well-coordinated timely and effective
• Product marketing is seen as a strategic partner across the organization

Core Responsibilities

Go-to-Market Strategy & Execution

• Own cross-functional go-to-market planning across products and use cases ensuring launches are well-orchestrated internally and drive adoption engagement and growth
• Lead product launches and major releases from strategy through execution including timelines messaging and enablement
• Ensure launch plans toolkits and assets are complete aligned and delivered withhigh quality and consistency anchored in value with an outside-in lens.

Product Positioning & Messaging

• Define and maintain clear product positioning messaging and value propositions aligned to market needs competitive dynamics and business objectives
• Translate product capabilities into compelling narratives for multiple personas and segments
• Act as a partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.

Sales Enablement

• Develop the value story and create sales enablement content including pitch decks one-pagers battlecards objection handling and training materials
• Own ongoing enablement programs to ensure teams are confident in product value and differentiation
• Continuously incorporate feedback from the field to improve messaging tools and training effectiveness

Customer Insight & Storytelling

• Provide strategic input and leadership on customer research persona development and win/loss analysis
• Translate customer insights into actionable go-to-market improvements messaging refinements and enablement updates
• Develop and maintain customer stories case studies and proof points that demonstrate product value and outcomes

Market & Performance Intelligence

• Own competitive research and analysis maintaining battlecards and differentiation frameworks
• Use data and insights to influence prioritization guide decisions and continuously improve go-to-market impact

Cross-Functional Leadership

• Partner closely with stakeholders across Product Sales Marketing and Customer Success to align priorities unblock challenges and scale high-impact programs
• Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy