Executive Director Web & MarTech

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This is a Stanford Health Care job.

A Brief Overview
The Executive Director of Web & Marketing Technology is the accountable leader for all applications platforms and services supporting Stanford Health Care and Stanford School of Medicines externally facing digital web presence and marketing technology portfolio. This role has end-to-end responsibility for all public-facing web properties content management platforms and supporting MarTech capabilities that enable digital end user experience engagement brand integrity and institutional visibility.

The Executive Director serves as the strategic owner for enterprise web and marketing technology platformsdriving standardization scalability reliability and innovation to improve end user experience operational excellence and financial performance across a world-class academic health system serving the three missions of research educational and clinical care.


Locations
Stanford Health Care

What you will do

• Strategy & Leadership
• Serve as the enterprise strategist and accountable owner for all externally facing digital web platforms and marketing technologies.
• Maintain broad and current knowledge of emerging digital web MarTech analytics and AI-enabled capabilities relevant to healthcare.
• Advise executive Technology & Digital Services (TDS) leadership and governance bodies on strategic direction investment priorities and risk considerations for digital web and marketing platforms.
• Platform & Portfolio Management
• Provide strategic leadership for full lifecycle management of enterprise digital web platforms including Content Management Systems web hosting search web analytics MarTech platforms and Software Development Life Cycle practices.
• Ensure high availability performance security accessibility and scalability of all externally facing web properties and MarTech systems serving students faculty researchers patients families and the broader public.
• Establish and enforce standards and governance for digital web architecture development practices content platforms and enterprise integrations.
• Identify and execute opportunities to reduce cost and complexity through platform consolidation standardization and improved vendor contracting.
• Partner with business clinical marketing analytics and technology stakeholders to enable responsible use of analytics and AI capabilities across digital web and marketing platforms (e.g. content optimization search relevance journey analytics automation).
• Ensure AI-enabled web capabilities adhere to privacy security accessibility regulatory and ethical standards appropriate for a healthcare environment.
• Translate business and experience needs into practical value-driven use cases for data and AI adoption across externally facing web properties.
• Governance Vendors & Delivery
• Coordinate and support internal and external IT governance processes related to digital web and MarTech investments enhancements and platform retirements.
• Lead vendor evaluation selection contracting and ongoing performance management for digital web platforms CMS hosting analytics and MarTech partners.
• Oversee delivery of complex cross-functional initiatives involving clinical marketing compliance communications and technology stakeholders.
• Thought Leadership & External Engagement
• Facilitate research and develop white papers executive briefings and decision frameworks to support strategic planning and governance.
• Participate in national and international professional organizations related to healthcare digital web platforms and marketing technology.
• Contribute to publications and thought leadership efforts that enhance Stanford Medicines reputation and leadership in digital medicine and healthcare.
• Team & Capability Leadership
• Build lead and continuously evolve high-performing internal teams and extended delivery partners supporting digital web and marketing technology platforms.
• Define organizational structures roles and skills required to deliver enterprise-scale externally facing web platforms.
• Hire develop and retain top talent across engineering platform product analytics and operations.
• Foster a culture of accountability collaboration continuous improvement and responsible innovation.

Education Qualifications

• Bachelors degree in a work-related discipline/field from an accredited college or university. Any combination of education and experience that would likely provide the required knowledge skills and abilities as well as possession of any required licenses or certifications is qualifying.

Experience Qualifications

• Fifteen (15) years of progressively responsible and directly related work experience

Required Knowledge Skills and Abilities

• Demonstrated experience leading enterprise-scale externally facing digital web platforms in complex regulated environments.
• Ability to communicate effectively with senior executives clinical leaders and diverse stakeholder groups.
• Ability to establish the strategic direction and business plans for multi-disciplinary teams.
• Experience evaluating vendors and strategic partners supporting large-scale public web platforms.
• Expertise managing complex programs involving people budgets multiple departments and timelines.
• Demonstrated track record in operating and capital budget management.
• Proven leadership of Content Management Systems web analytics platforms MarTech stacks hosting environments and software development teams.
• Knowledge of healthcare regulatory privacy accessibility and security requirements.
• Practical understanding of data and AI concepts as applied to digital web and marketing platforms.

Physical Demands and Work Conditions
Blood Borne Pathogens

• Category II - Tasks that involve NO exposure to blood body fluids or tissues but employment may require performing unplanned Category I tasks

These principles apply to ALL employees:

SHC Commitment to Providing an Exceptional Patient & Family Experience


Stanford Health Care sets a high standard for delivering value and an exceptional experience for our patients and families. Candidates for employment and existing employees must adopt and execute C-I-CARE standards for all of patients families and towards each other. C-I-CARE is the foundation of Stanfords patient-experience and represents a framework for patient-centered interactions. Simply put we do what it takes to enable and empower patients and families to focus on health healing and recovery.



You will do this by executing against our three experience pillars from the patient and familys perspective:

• Know Me: Anticipate my needs and status to deliver effective care
• Show Me the Way: Guide and prompt my actions to arrive at better outcomes and better health
• Coordinate for Me: Own the complexity of my care through coordination

Equal Opportunity Employer Stanford Health Care (SHC) strongly values diversity and is committed to equal opportunity and non-discrimination inall ofits policies and practices including the area of employment. Accordingly SHC does not discriminate against any person on the basis of race color sex sexual orientation or gender identity and/or expression religion age national or ethnic origin political beliefs marital status medical condition genetic information veteran status or disability or the perception of any of the above. People of all genders members of all racial and ethnic groups people with disabilities and veterans are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements.

The salary of the finalist selected for this role will be set based on a variety of factors including but not limited to internal equity experience education specialty and training. This pay scale is not a promise of a particular wage.