Operations Specialist, Customer Communications

Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.

How youll make an impact:

This role is primarily focused on executing campaign strategies across multiple owned channels ensuring content is coded deployed and optimized effectively to deliver impactful results. Works with cross-functional teams leverages innovative technologies and follows best practices to create templates manage campaign operations and support broader omnichannel marketing efforts.

Campaign Management & Execution 70%

• Build QA and deploy communications across owned channels (emails SMS push in-app)
• Monitor daily sends to quickly identify any issues for immediate remedy
• Ensure audience segmentation creative personalized content and link files are accurate and support strategic intent of creative brief.
• Ensure channel best practices are utilized to maintain strong deliverability
• Own campaign QA to ensure accuracy of content links personalization and targeting prior to launch
• Maintain campaign documentation build guides and process best practices

Innovation - 30%

• Support a robust test and learn agenda for channel in partnership with Campaign strategy team and Operations team lead
• Monitor for new ideas and innovation including brand legal compliance and accessibility standards
• Identify opportunities to implement personalization campaign automation and thoughtful customer journeys
• Identify new ways of working to streamline resources and time-to-market

Wed love to hear from you if you meet these requirements:

• Strong knowledge of CRM and channel operation approaches
• Clear communication and collaboration skills
• Superior project management and organizational skills
• Detail-oriented persistent follow-up and an ability to juggle shifting priorities
• Ability to coordinate cross-functional team efforts
• Resourceful and solution oriented
• Team player. Operates effectively in a fast-paced deadline-driven environment.
• Naturally curious; desire to understand what works

Preferred skills and experience:

• Between 1-3 years of experience
• Experience in an agency and/or corporate marketing environment preferred
• Owned channel operations experience preferred
• Retail experience a plus
• JIRA experience preferred
• Attentive Airship MovableInk or similar enterprise communication software experience a plus

OUR Team Members:

• Lead Courageously: Have a strong sense of personal values that align with our Company values
• Collaborates Broadly: Build cooperation trust and thrive in a consensus driven environment
• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
• Drive Growth: Set aggressive goals and implement plans precisely
• Cultivates Innovation: Respectfully challenge the weve always done it this way mentality and explore new ways to achieve desired outcomes

Make a career at Carters:

• Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.

NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management and the employee may be required to perform duties that are not listed in the job description.

role is primarily focused on executing campaign strategies across multiple owned channels ensuring content is coded deployed and optimized effectively to deliver impactful results. Works with cross-functional teams leverages innovative technologies and follows best practices to create templates manage campaign operations and support broader omnichannel marketing efforts.

Campaign Management & Execution 70%

• Build QA and deploy communications across owned channels (emails SMS push in-app)
• Monitor daily sends to quickly identify any issues for immediate remedy
• Ensure audience segmentation creative personalized content and link files are accurate and support strategic intent of creative brief.
• Ensure channel best practices are utilized to maintain strong deliverability
• Own campaign QA to ensure accuracy of content links personalization and targeting prior to launch
• Maintain campaign documentation build guides and process best practices

Innovation - 30%

• Support a robust test and learn agenda for channel in partnership with Campaign strategy team and Operations team lead
• Monitor for new ideas and innovation including brand legal compliance and accessibility standards
• Identify opportunities to implement personalization campaign automation and thoughtful customer journeys
• Identify new ways of working to streamline resources and time-to-market

Wed love to hear from you if you meet these requirements:

• Strong knowledge of CRM and channel operation approaches
• Clear communication and collaboration skills
• Superior project management and organizational skills
• Detail-oriented persistent follow-up and an ability to juggle shifting priorities
• Ability to coordinate cross-functional team efforts
• Resourceful and solution oriented
• Team player. Operates effectively in a fast-paced deadline-driven environment.
• Naturally curious; desire to understand what works

Preferred skills and experience:

• Between 1-3 years of experience
• Experience in an agency and/or corporate marketing environment preferred
• Owned channel operations experience preferred
• Retail experience a plus
• JIRA experience preferred
• Attentive Airship MovableInk or similar enterprise communication software experience a plus

Our Team Members:

• Lead Courageously: Have a strong sense of personal values that align with our Company values
• Collaborates Broadly: Build cooperation trust and thrive in a consensus driven environment
• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
• Drive Growth: Set aggressive goals and implement plans precisely
• Cultivates Innovation: Respectfully challenge the weve always done it this way mentality and explore new ways to achieve desired outcomes

Make a career at Carters:

• Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.

NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.