Marketing & Brand Strategy Manager

Marketing & Brand Strategy Manager

Job Overview

We are seeking a Marketing & Brand Strategy Manager to lead our marketing efforts across all audiences: homebuyers investors stakeholders and development partners. This role is responsible for developing and deploying AI-powered marketing systems managing vendor relationships and building a data-driven approach to brand promotion and performance measurement. The ideal candidate is a strategic thinker who can leverage emerging technologies to amplify Red Cedar Homes market presence and investor confidence.

The Marketing & Brand Strategy Manager owns the development and execution of marketing strategy across the full spectrum of Red Cedar Homes audiences. This includes homebuyer acquisition investor relations communications stakeholder engagement and development partner outreach. The role leads vendor and agency relationships directs AI tool development and deployment and establishes data collection and analytics frameworks to measure and optimize marketing performance.

This is a leadership position that requires both strategic vision and hands-on execution. The Marketing & Brand Strategy Manager will build and manage a marketing ecosystem that includes external vendors AI agents and automated systems to achieve scalable efficient brand promotion across all channels.

Essential Duties & Responsibilities:

• AI & Technology Leadership
  • Develop deploy and manage AI-powered marketing tools and workflows to automate content creation campaign optimization lead scoring and performance analysis.
  • Build and oversee AI agents for social media management investor communications market research and competitive analysis.
  • Establish data collection systems to capture marketing performance metrics audience engagement and conversion data across all channels.
  • Create dashboards and reporting frameworks that provide actionable insights for leadership investors and development partners.
• Multi-Audience Brand Strategy
  • Develop and execute integrated marketing strategies targeting homebuyers investors stakeholders and development partners.
  • Create investor-focused marketing materials including project updates portfolio summaries performance reports and investment opportunity presentations.
  • Produce stakeholder communications that showcase project milestones construction progress and community development achievements.
  • Develop development partner outreach materials and co-marketing initiatives that position Red Cedar Homes as a preferred building partner.
• Project & Portfolio Marketing
  • Lead marketing campaigns for individual projects from entitlement through construction completion and lease-up or sales.
  • Develop and maintain project-specific marketing assets including renderings virtual tours progress documentation and completion portfolios.
  • Coordinate photography videography and drone coverage to document construction progress and finished product quality.
  • Create case studies and success stories that demonstrate Red Cedar Homes track record to prospective investors and partners.
• Vendor & Agency Management
  • Lead and manage relationships with marketing vendors creative agencies and technology providers.
  • Develop scopes of work manage deliverables and ensure vendor accountability to timelines and quality standards.
  • Evaluate and onboard new vendors and AI tools to expand marketing capabilities.
  • Manage marketing budget allocation across vendors platforms and campaigns.
• Data Analytics & Performance
  • Design and implement data collection frameworks across all marketing channels and touchpoints.
  • Analyze marketing performance data to identify trends optimize campaigns and inform strategic decisions.
  • Produce regular performance reports for leadership including KPIs ROI analysis and competitive benchmarking.
  • Use AI tools to automate data review generate insights and predict marketing performance outcomes.
• Digital & Content Marketing
  • Oversee website content strategy SEO optimization and digital presence across all platforms.
  • Direct social media strategy and content calendar targeting both consumer and professional audiences.
  • Manage email marketing campaigns segmented by audience: homebuyers investors stakeholders and partners.
  • Maintain listing platform presence on Zillow BDX MLS and other relevant channels.
• Tech Stack & Tools
  • The Marketing & Brand Strategy Manager will build and manage a modern AI-enhanced marketing technology stack. Proficiency with the following categories is expected with specific platform experience a plus.
  • AI & Automation Platforms: Large language models and AI assistants (Claude ChatGPT or similar) AI content generation and editing tools AI-powered analytics and reporting platforms marketing automation systems with AI capabilities and custom AI agent development frameworks.
  • Data & Analytics: Business intelligence platforms (Tableau Power BI or similar) Google Analytics and digital attribution tools CRM analytics and reporting (Salesforce Lasso or similar) and custom dashboard development.
  • Marketing Platforms: Website CMS and landing page builders email marketing and automation platforms social media management tools and listing syndication platforms (Zillow BDX MLS).
  • Design & Collaboration: Adobe Creative Suite or Canva project management tools (Asana or similar) Microsoft Office and Google Workspace and video editing and presentation software.

Skills & Qualifications:

Required:

• Five or more years of experience in marketing brand management or a related field with increasing responsibility.
• Demonstrated experience developing and deploying AI tools for marketing applications.
• Proven track record managing vendors agencies and external partners.
• Strong data analytics skills with experience building reporting frameworks and dashboards.
• Excellent written and verbal communication skills with ability to adapt messaging for different audiences.
• Strategic mindset with ability to develop and execute multi-channel marketing plans.

Preferred:

• Experience in real estate homebuilding construction or development industries.
• Background in investor relations B2B marketing or stakeholder communications.
• Experience with CRM systems particularly Salesforce or Lasso.
• Familiarity with project management software and workflow automation tools.
• Experience building or managing AI agents and automated marketing systems.

Schedule:

• Monday-Friday standard daytime hours; 8:30 am - 5 pm

Job Type:

• Full-time position averaging 40 hours per week

Benefits:

• 100% Medical Dental & Vision insurance covered to the employee and their children
• 401k with a Safe Harbor match formula of 100% of employee contributions up to 3% of their compensation then 50% matching contribution of the next 2% of employees compensation
• 11 annual company-paid holidays
• 120 hours paid time off annually

Ability to Commute/Relocate:

• Charlotte NC: Ability to reliably commute or willingness to relocate before starting work (required).
• Greenville to be considered with commute to Charlotte 2 days per week.

Work Environment:

• Office-based environment with a business casual dress code. Standard office equipment such as computers phones photocopiers and filing cabinets are used in this role.

What Success Looks Like

• AI-powered marketing systems are deployed and generating measurable efficiency gains in content production campaign management and data analysis.
• Investors and stakeholders receive consistent professional communications that build confidence and engagement with Red Cedar Homes projects.
• Development partners view Red Cedar Homes as a marketing-forward organization with strong brand presence and professional collateral.
• Data collection and analytics frameworks provide actionable insights that drive marketing optimization and business decisions.
• Vendor relationships are well-managed with clear accountability on-time deliverables and cost-effective results.
• Project and portfolio marketing effectively showcases the quality and track record of Red Cedar Homes to all audiences.

Why join Red Cedar Homes

• Leadership role with direct impact on company growth and market positioning.
• Opportunity to build and lead an AI-enhanced marketing operation from the ground up.
• Exposure to all aspects of residential development including construction finance and investor relations.
• Collaborative environment with access to executive leadership and decision-making.
• Be part of building communities designed to last across the Carolinas.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to sit and stand for extended periods
• Manual dexterity to operate a computer and other office equipment
• Ability to lift and carry up to 15 pounds
• Vision and hearing acuity to perform job duties effectively
• Maintain a valid Drivers License

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To apply please submit your resume and cover letter highlighting your relevant experience and qualifications. If you have any questions please contact us at We look forward to reviewing your application and potentially welcoming you to our team at Red Cedar.

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About Red Cedar:

Red Cedar Capital Partners LLC known as Red Cedar is a developer and builder operating in Charlotte NC and its neighboring markets Greenville SC Atlanta Metro GA and Jacksonville FL. Serving as the umbrella organization Red Cedar oversees a multitude of subsidiaries including Red Cedar Commercial Development Red Cedar Homes Red Cedar Development Red Cedar Construction and Red Cedar Realty. It also encompasses a private label mortgage company named Prime Roots Lending and a homebuilding supply company known as Evergreen Maker which all work collectively to support the dynamic Red Cedar ecosystem. Since its inception in 2016 Red Cedar headquartered in Charlotte NC has experienced exponential growth solidifying its position as one of the most rapidly expanding builders in the Southeast.

Red Cedar Homes is a residential homebuilder dedicated to creating thoughtfully designed homes and deeply rooted communities. We blend strong design efficient operations and a customer-first mindset to deliver homes where beauty is approachable customization is achievable and quality is essential. Our work spans single-family homes build-to-rent communities and development partnerships across the Carolinas.

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Red Cedar Capital Partners LLC. is an Equal Opportunity Employer.

We do not discriminate based on race traits historically associated with race hair texture and protective hairstyles color national origin ancestry creed religion physical and mental disability genetic information marital status sex gender gender identity or expression pregnancy sexual orientation age military or veteran status or any other basis protected by applicable law.

Required Experience:

Manager