Sales & Marketing Business Partner (Europe)

Banyan Software provides the best permanent home for successful enterprise software companies their employees and customers. We are on a mission to acquire build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical recent years Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.

Role: Sales & Marketing Business Partner (Europe)

Location: Ideally Munich London or Amsterdam (proximity to a major international airport required due to travel requirements)

About Banyan Software

Banyan Software acquires builds and grows mission-critical software businesses for the long term. We partner with founders and management teams to preserve what makes their companies successful while providing operational support best practices and long-term capital. Our approach is decentralized practical and focused on durable value creation.

Role Overview
We are seeking a Sales & Marketing Business Partner (Europe) to support portfolio companies across the DACH region and the Rest of Europe. This role works closely with CEOs founders and commercial leaders to materially improve demand generation go-to-market execution and sales effectiveness. It has a direct tie into our global organisation in North America where this role works closely with the Global Sales and Marketing Business Partner.

This is a hands-on operator-led role not a strategy-only position. The successful candidate will engage deeply with portfolio teams operate within real-world resource constraints and help organizations move quickly from inconsistent or underperforming commercial execution to scalable repeatable and high-impact sales and marketing operations.

What You Will Do
- Partner with leadership teams across multiple European portfolio companies to strengthen sales and marketing execution.

- Assess existing go-to-market demand generation and pipeline processes and identify pragmatic improvement opportunities.
- Help portfolio companies build and optimize sales and marketing operating models aligned with company size maturity and resources.
- Work hands-on with teams through regular conversations workshops and direct collaboration inside their daily workflows.

- Support strong alignment between sales and marketing including ICP definition messaging funnel design and conversion optimization.
- Enable effective use of sales and marketing tools (e.g. CRM marketing automation analytics) with a clear focus on adoption simplicity and ROI.
- Support the organization enablement and development of marketing teams and execution cadences.
- Identify standardize and document best practices across the Banyan portfolio in an easy-to-implement format.
- Track articulate and document measurable commercial impact.

What We Are Looking For
- Senior hands-on experience in sales and marketing leadership roles within small to mid-sized B2B software companies.
- Strong operational background in demand generation go-to-market execution and revenue operations.
- Demonstrated ability to deliver results in lean resource-constrained environments.
- Deep familiarity with modern sales and marketing tools processes and organizational structures.
- Proven track record of measurable commercial outcomes and the ability to clearly communicate impact.
- Comfortable operating across multiple companies and engaging with diverse leadership teams.
- Experience in leveraging GDPR and EU compliant Sales and Marketing Automation tools (e.g. Outreach Salesloft HubSpot Sequences etc) and being on the forefront on AI trends for GTM leveraging the AI tools her/himself to drive demand

How You Work
- Highly proactive self-driven and execution-focused.
- Comfortable working side-by-side with operators and engaging deeply in workflows.
- Practical direct and action-oriented with a strong sense of ownership.
- Collaborative approachable and able to build trust quickly.
- Able to balance global best practices with local market and company realities.
- You demonstrate leadership in adopting new technologies

Language & Regional Focus
- Fluent English and German.
- Additional European languages are a plus.
- Primary focus on DACH UK with responsibility across the Rest of Europe
- Location: Flexible within Europe ideally Germany UK Netherlands. (Proximity to a major international airport required)

*Please apply in English which is Banyan Softwares business language*

Diversity Equity Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams associates our Operating Companies and the communities we serve. As a collective our goal is to impact lasting change through our actions. Together we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic including race color genetic information creed national origin religion sex affectional or sexual orientation gender identity or expression lawful alien status ancestry age marital status or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit qualifications experience ability and job performance.

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• Verify that all communications from our recruiting team come from an @ email address.
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