Manager- Paid Media Planning
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Job Location:
Atlanta, GA - USA
Monthly Salary:
$ 84000 - 95000
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans Transitioning Military National Guard and Reserve Members Military Spouses Wounded Warriors and their Caregivers. If you have the required skill set education requirements and experience please click the submit button and follow the next steps.
As a Paid Media Planning lead you will drive business growth through data-driven audience-led media strategies that bring campaigns to life across an integrated marketing this role you will develop and execute paid media plans lead audience and targeting strategy and partner closely with cross-functional teams and agency partners to deliver high-quality effective campaigns. You will optimize performance through testing measurement and insights while managing budgets and ensuring operational excellence. This is a highly collaborative fast-paced role ideal for someone passionate about strategic media planning and performance optimization.
Your day to day
- Develop data-driven paid media strategies and tactical plans that meet or exceed business performance goals
- Collaborate cross-functionally with Campaign Management Paid Media Creative and internal stakeholders to deliver integrated 360campaigns
- Partner with media agencies and vendors to ensure paid media plans are aligned high-quality efficient and effective
- Lead audience strategy and targeting recommendations for paid initiatives leveraging tools such as MRI Simmons
- Recommend and implement strategic initiatives that deliver relevant personalized and effective marketing campaigns
- Manage campaign budgets and internal billing processes including purchase orders invoicing and reconciliation
- Partner with Marketing Effectiveness teams to design and execute a data-driven test-and-learn approach to optimize performance
Lead post-campaign analysis and reporting translating insights into actionable recommendations for future optimization
What we need from you
- Bachelors or Masters Degree in Marketing Communications Digital Advertising Business or an equivalent combination of education and work related experience
- 5 years progressive work-related experience in marketing advertising and/or hospitality industry experience related to sales and/or brand marketing
- Strong project management skills with the ability to manage multiple workstreams and tight deadlines
- Proven experience planning and executing large-scale marketing campaigns from conception through evaluation
- Excellent organizational skills with extreme attention to detail accuracy and accountability
- Ability to analyze campaign performance identify cause-and-effect insights and translate results into data-driven recommendations
- Strong stakeholder management skills with the ability to influence and collaborate across cross-functional teams
- Proficiency in Microsoft Excel PowerPoint and Word
Location - Our hybrid work structure is an expectation of three (3) days a week in expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $84000.00 to $95000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off medical/dental/vision insurance 401K and other benefits to employees.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
VetJobs & Military Spouse Jobs works with our employer partners to source, screen, and move qualified talent to the desktops of the Hiring Managers. Application is a two-step process, so please be patient with the team. When you submit to a position on our site your information will ... View more
