Assistant Director of NIL [Name, Image, & Likeness] Operations

JOB SUMMARY

The University of Connecticut is seeking applications and nominations for the position of Assistant Director of NIL Name Image & Likeness Operations. This position will work with the Associate Athletic Director of Strategic Initiatives to support all efforts surrounding NIL including identifying branding strategies for student-athletes to better help them understand their personal brand through NIL with content educational material and assisting with the management and execution of NIL opportunities for all student-athletes.

DUTIES AND RESPONSIBILITIES

• Main point of contact for all NIL-related events and operations.
  • Work with student-athletes (& their agents) on external third-party deals.
  • Work with athletic leadership on the execution of NIL deals that have been sold/committed.
  • Oversight of NIL the Operations Graduate Assistant.
  • Oversight of Championship Labs.
    • Championship Labs is an in-house department to help student-athletes learn how to grow their brand and also provides access to content staff to fulfill NIL deal requirements.
  • Merchandise and apparel management of relationships and deals for student-athletes.
    • One Team group licensing.
  • Student-athlete education including
    • Opt-in process
    • Tax form education
    • Payment processing
    • Individual NIL branding
    • NCAA/State of CT law disclosure.
  • Serve as a point of contact with Storrs Central and Learfield on all ongoing sales efforts related to the sale of our NIL deliverables that we have acquired with our student-athletes.
  • Identify new revenue opportunities for the department related to NIL sales.
    • At times identify opportunities for our student-athletes as well.
  • Coordinate and track the obligations of all of our student-athletes related to their NIL deliverables.
    • Coordinate and manage the inventory of what service we request from each athlete.
    • Coordinate and manage the fulfillment with the sport programs General Managers.
  • Attend and lead all production calls with third-party rentals that are using our facilities/student-athletes in NIL deals.

MINIMUM QUALIFICATIONS

• Bachelors degree in Sport Management or related field.
• Four years of experience working within an intercollegiate athletic department (within the past five years).
• Demonstrated knowledge of Name Image & Likeness and its evolution in the college athletics space.
• Demonstrated knowledge of NCAA rules.
• Ability to communicate information clearly and accurately both orally and in writing.

PREFERRED QUALIFICATIONS

• Masters Degree or working towards completion of the degree.
• 1-2 years experience working within a Division I institutions athletic department.
• Experience in athletics marketing operations or NIL department.
• Previous experience working with corporate partners.
• Previous experience or demonstrated knowledge of working with student-athletes representatives.
• Possesses name image and likeness philosophies consistent with those of the Division of Athletics and its NIL department.

APPOINTMENT TERMS

This is a full-time end date position with the possibility of renewal subject to performance and funding. Relocation assistance is not available. The University offers a competitive salary outstanding benefits including employee and dependent tuition waivers at UConn and a highly desirable work environment. For additional information regarding benefits visit: Other rights terms and conditions of employment are contained in the collective bargaining agreement between the University of Connecticut and the University of Connecticut Professional Employees Association (UCPEA).

TERMS AND CONDITIONS OF EMPLOYMENT

Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.

TO APPLY

Please apply online at Staff Positions Search #499420 to upload aresume cover letterand contact information forthree (3) professional references.

This job posting is scheduled to be removed at 11:55 p.m. Eastern time on February 4 2026.

All employees are subject to adherence to the State Code of Ethics which may be found at members of the University of Connecticut are expected to exhibit appreciation of and contribute to an inclusive respectful and diverse environment for the University community.

The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employees unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.

The University of Connecticut is an AA/EEO Employer.