Director, Audience Analytics & Insights

WHO IS HUDSON ROUGE

Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy media strategy activation digital social earned media production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices New York Detroit Shanghai Toronto and Mexico City and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept

PRIMARY FUNCTION / POSITION SUMMARY:

We are looking for a statistically savvy storyteller and strategic authority to join our Marketing Analytics Team. This role departs from traditional manual reporting; you will serve as a principal strategic lead who uses code to mine complex datasets uncovering the why behind customer behaviors. This individual will lead cross-functional teams to translate audience insights into business recommendations that lead to more effective marketing programs. You will be responsible for owning the consumer perspective narrative while providing high-level strategic recommendations to help our clients businessa Fortune 100 automotive manufacturerrun more efficiently.

MAJOR RESPONSIBILITES:

• Client Partnership & Strategic Consultation: Serve as a trusted advisor for senior clients proactively identifying their business challenges and translating them into analytical roadmaps; act as the bridge between technical findings and executive stakeholders.
• Audience Discovery: Architect the approach to mine and analyze large amounts of data to extract core insights regarding customer demographics psychographics and other relevant data.
• Strategic Storytelling: Oversee and craft the visualization of data to tell the right data story for a non-technical audience expertly translating raw code outputs into strategic narratives for Senior Management and clients.
• Advanced Data Extraction: Query required data across multiple databases (e.g. Snowflake and Databricks) using code (e.g. SQL Python R) to access granular audience data without reliance on pre-made dashboards. Expertly combine data across multiple data types (flat files extracts unstructured data etc.) to generate insights. Set the standard for code efficiency and query logic within the team.
• Data Engineering & Quality: Proactively identify data definition and quality issues within the warehouse (Snowflake) and provide appropriate resolution through code collaborating with engineering teams to prevent future discrepancies.
• Exploratory Analysis: Conduct rigorous exploratory data analysis (using Python or R) to answer high-stakes business questions and generate actionable insights.
• Ambiguity Management: Ability to lead the team through directional undefined requests and unstructured data environments to build concrete consumer insights.

KNOWLEDGE AND SKILLS:

• Coding: Proficiency in SQL and one programming language (Python or R).
• Executive Storytelling: Creative thinking with the ability to create concise themes and stories in analytic deliverables for C-Level audiences.
• Data Visualization: Experience automating data visualization (e.g. PowerBI) to make client deliverables more insightful and efficient.
• Statistics: Theoretical understanding from university or self-taught courses exploratory data analysis hypothesis testing (bonus: statistical modelling).
• Platform Experience: Experience working within Snowflake and/or Databricks environments.
• Strategic Mindset: Ability to deeply to understand the business problem first before jumping into the technology and methods.
• Dynamic Teaming: Prioritize and work on multiple projects while meetings deadlines; work collaboratively with teammates and clients to achieve common business goals.
• Consumer Research: Familiarity with segmentation survey data and third-party research tools (e.g. mTAB Polk JD Power) is a strong plus.
• Marketing Data: Familiarity with CRM website analytics and visualization tools like Adobe Analytics Salesforce PowerBI etc.
• Ability to Learn: Willingness and ability to pick up new tools technologies and methods.

MINIMUM QUALIFICATIONS:

• Bachelors degree in Marketing Business Analytics Mathematics Economics or related field
• 6-8 years of experience in data analytics consumer/market research management consulting or marketing analysis
• Ability to work on-site in Detroit MI or New York NY
• Automotive Marketing background is highly preferred

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office an average of four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information please visit our website and follow VML on our social channels via InstagramLinkedInandX.

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