Product Launch Manager, Channel Experience and Launch Management

We are seeking an experienced Product Manager to join the Product Launch Management (PLM) team to focus on building the product launch roadmap and launch strategy for products globally leveraging AI tools for speed and this role you will lead the go-to-market (GTM) efforts with principal responsibility for launch strategy and execution. The ideal candidate will be metrics-driven with strong ownership. He/she/they should also be comfortable with the technical aspects of product development and understand priorities for next-generation and new-to-world devices to our customers. You will leverage AI-powered analytics and automation tools to optimize launch strategies and streamline go-to-market processes driving operational efficiencies across the product lifecycle. Your expertise in implementing AI-driven solutions will help transform traditional launch methodologies into data-intelligent approaches that enhance decision-making and market responsiveness. You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively to drive focus and excellence. This person will work closely with cross-functional teams such as Product Management Finance Sales Brand and Product Marketing Retail Online Experience Legal PR Customer Service and Demand and Supply Planning. He/she/they will guide all teams to make key business decisions and execute launches of products that delight our customers.

Key job responsibilities
Drive GTM strategy for new products including but not limited to target release dates global assortment strategy and drive a cohesive global launch
Build overall launch work-back-schedule align with stakeholder teams and track tasks and milestones to ensure a successful on-time product launch.
Develop AI tools and frameworks that enhance launch analytics forecasting and decision-making capabilities.
Work with Product Managers Product Marketing and Category to drive customer need relevant features and launch timing for new hardware and software/features/app
Partner cross-functionally to drive innovative marketing programs and merchandising opportunities that are impactful to the business
Develop and present cohesive project view to leadership with business and launch strategy
Be a voice of the customer by sharing their needs and product feedback uncovering insights that lead to improved customer experience product and marketing
Leverage machine learning algorithms to optimize launch timing workflow management and resource allocation for maximum efficiency and impact
Lead and drive launch efforts through owning cross-functional meetings documentation coordination and actual launch/shiproom including the final product detail page review and sign-off
Design and implement AI-powered solutions to automate repetitive launch tasks and streamline workflow processes across global teams
Build and maintain AI-driven dashboards and monitoring systems to track launch metrics and provide real-time insights



A day in the life
As a Product Launch Manager you will be managing multiple new product launches at various stages. We work cross-functionally but closest with Product Management Marketing Category and Demand and Supply Planning teams. A significant part of your role will involve developing and implementing AI solutions to enhance our launch processes and the morning you may host a launch readiness call or have meetings with EU/MEA teams leveraging AI-powered analytics to drive data-informed discussions. You may then have a financial assessment and strategy review meeting with Finance and Category teams for a product you are managing utilizing machine learning models for predictive analysis and forecasting.

In the afternoon you may finalize GTM documentation and prepare for leadership review before you review a product detail page with Creative and Online Experience teams while also overseeing the development of AI tools that automate routine tasks and enhance decision-making processes. Youll work closely with BI and AI engineering teams to build and refine automated solutions that scale our launch capabilities. Toward the end of the day you may follow up with action items with stakeholder teams to ensure we are on track to hit the next milestone and prepare for your GTM weekly call the next day or hop on a call with APAC (JP ANZ) teams to discuss product assortment strategy supported by AI-driven market insights and recommendations. Note these are just examples of various

- 3 years of product management experience
- Experience managing technical products or online services
- Experience in product program or project management in leading cross-functional teams in delivery of major new products or services

- Knowledge of SQL and VBA at an advanced level
- Experience building and analyzing cost/benefit scenarios and business cases and communicating results throughout the organization

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $104700/year in our lowest geographic market up to $179600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.