Marketing Content & Strategist

Pune - India

Monthly Salary: Not Disclosed

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

Marketing Content and Strategist

Role Overview

We’re looking for a Content Writer and Strategist who can translate complex legal-tech concepts into clear compelling stories that attract educate and convert PI law firms across the U.S.

Key Responsibilities

1. Content Creation – Web Blog and Long-Form.

Write SEO-optimized blog posts guides playbooks and checklists aligned with priority keywords and GTM themes (PI case management AI for PI mass torts intake operations etc.).
Draft landing page copy for product features solutions practice areas and campaigns that converts visitors into demo requests.
Develop case studies that showcase customer ROI workflow transformation and the value of the broader CloudLex ecosystem.

2. Funnel & Campaign Content.

Create content for email campaigns – newsletters product announcements nurture sequences webinar invitations and event follow-ups.
Write sales enablement materials including one-pagers email templates presentations brochures etc.
Draft comparison pages feature pages content that supports sales conversations while staying accurate and legally safe.

3. Social & Thought Leadership

Write social media copy that highlights thought leadership product value customer results and GTM narratives.
Repurpose our in-house publication’s content into CloudLex marketing assets (while respecting its editorial positioning).
Collaborate with leadership to turn their ideas into LinkedIn posts op-eds bylines and speaking abstracts.

4. AEO SEO & AI-First Content

Optimize existing and new content for AEO (Answer Engine Optimization): clear headings concise answers FAQ sections and AI-friendly structure.
Partner with the Marketing analyst to add FAQ schema HowTo schema and other structured data and support and other AI-readiness initiatives.
Write content that can be easily reused by AI search engines (ChatGPT Bing Copilot Gemini etc.) to recommend Company.

5. Cross-Functional Collaboration

Work with the Video Producer to script and outline video content (feature walkthroughs customer stories explainers webinars ads) and repurpose video into blogs shorts and social snippets.
Work with the Customer Success (CS) team to identify happy clients interview them and turn those stories into strong case studies testimonials and quotes.
Partner with Product Marketing Performance Marketing Sales and CS to ensure content supports live campaigns product launches and sales priorities.
Help reach out to reputable industry experts legal-tech influencers and media in the U.S. (in collaboration with marketing leadership) to co-create content quote them in articles and expand Company's reach.

Qualifications

5–6 years of experience in B2B content writing ideally in SaaS LegalTech or a complex/regulated industry.
Strong portfolio of blogs landing pages case studies and email copies that show clarity structure and conversion focus.
Solid understanding of SEO basics (keyword intent meta tags internal linking on-page structure).
Comfort writing for different stages of the funnel – from awareness blogs to bottom-of-funnel comparison pages and sales assets.
Ability to interview subject-matter experts (lawyers ops leaders product teams) and turn messy conversations into sharp narratives.
Excellent written English with a focus on clarity precision and credibility – no fluff.

Preferred Skills

Experience writing for U.S. audiences (especially professional services like legal finance or consulting).
Familiarity with AI tools (ChatGPT Gemini Claude etc.) for research drafting and idea generation – and an understanding of their limitations.
Exposure to answer engine optimization (AEO) schema markup and structured content for AI/LLM consumption.
Experience collaborating with designers and video teams to bring content to life visually.

Required Skills:

B2B Conent writing Blogs Case Studies SEO Basics SAAS Legal Tech Excellent in English Writing Familiar with AI tools

Marketing Content and StrategistRole OverviewWe’re looking for a Content Writer and Strategist who can translate complex legal-tech concepts into clear compelling stories that attract educate and convert PI law firms across the U.S.Key Responsibilities1. Cont...