Strategic Marketing Manager, Vertical Growth & ABM

Title:Strategic Marketing Manager Vertical Growth & ABM

Company Name:Fluke Corporation

Job Location:Everett Washington

POSITION SUMMARY:

The Strategic Marketing Manager Vertical Growth & ABM will define how Fluke drives growth and engagement across North Americas high-potential this senior individual contributor role you will apply specialized expertise to develop and execute account-based and vertical marketing strategies that drive measurable business outcomes.

You will blend strategic insight with hands-on execution to create personalized data-informed programs that engage priority accounts and elevate Flukes presence in high-growth industries. You will shape how Fluke connects with customers in fast-evolving markets by turning strategy into targeted campaigns that deliver meaningful business outcomes.

Working closely with the commercial strategy manager key account sellers global marketing teams and product experts you will translate commercial priorities into actionable marketing programs that bring clarity focus and operational discipline.

This is a builder role that offers the opportunity to establish scalable frameworks modern capabilities and repeatable programs that enable sustained growth. Success will be measured by account engagement pipeline contribution deal velocity and influenced revenue. You will report to the Director Commercial Marketing & Enablement and partner with regional marketing global teams and external agencies to deliver best-in-class marketing execution.

Responsibilities:

Strategy & Planning

• Design and implement a data-driven ABM and vertical marketing strategies applying best practices and insights to improve campaign effectiveness for North Americas high-growth markets.
• Partner with commercial strategy and sales leaders to identify and tier target accounts define audience segments and align on growth goals.
• Collaborate with global marketing to tailor global campaigns and messaging for regional and vertical relevance.

• Leverage customer and market insights (e.g. voice of customer win/loss competitive data) to inform segmentation refine messaging and shape campaign strategy.

Campaign Execution

• Design and execute full-funnel multi-channel campaigns that combine digital advertising email events and personalized content to advance key accounts.
• Oversee content creative and campaign execution managing budgets timelines and vendor relationships to ensure high-quality delivery and consistency of message.

Measurement & Optimization

• Leverage existing CRM and marketing automation platforms (Microsoft Dynamics and Eloqua) to build account-level visibility track engagement and measure campaign impact.
• Track and optimize engagement deal velocity and influenced pipeline to continuously improve performance and ROI.
• Partner with inside sales and key account sellers to ensure smooth lead and account handoffs aligning campaign insights with pipeline reporting.
• Leverage advanced analytical skills to interpret campaign data and recommend improvements that enhance ROI and pipeline contribution.

• Evaluate new tools processes and best practices to enhance targeting personalization and campaign effectiveness.

Collaboration & Leadership

• Partner across sales product and marketing to align strategy co-develop account plays and equip sellers with tools and content that activate marketing-led engagement.
• Champion adoption of ABM and vertical marketing principles across the organization serving as a resource and subject matter expert and mentor peers to foster organizational capability
• Foster a culture of collaboration accountability and continuous improvement within the broader commercial organization.

Qualifications:

• 8 years of B2B marketing experience in industrial technology or energy-related industries with proven success in account-based or vertical marketing.
• Demonstrated ability to lead complex marketing projects and apply specialized expertise in ABM and vertical marketing.
• Deep understanding of ABM principles digital channels and full-funnel campaign design with the ability to apply them using existing systems.
• Experience with CRM and marketing automation tools (Microsoft Dynamics Eloqua) plus familiarity with ABM platforms such as 6Sense Demandbase or similar.
• Strong analytical and storytelling skills with the ability to translate data and insights into compelling actionable narratives.
• Proven success collaborating across sales product and global marketing teams in matrixed environments.
• Proven ability to lead complex projects and influence cross-functional stakeholders; experience or interest in developing people leadership skills a plus.
• Demonstrated curiosity adaptability and comfort in a builder environment.
• Bachelors degree in Marketing Business or related field.