Vice President, Marketing LATAM

Who We Are

Authentic is a unified platform that integrates M&A brand strategy creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment the worlds largest sports and entertainment licensing company Authentic connects strong brands with best-in-class partners to optimize long-term value in the brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries including 13000-plus freestanding stores and shop-in-shops and 400000 points of transforms brands by delivering powerful storytelling compelling content innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints platforms and emerging media

Why Authentic

Youll be able to access the resources and scale while leveraging innovative technology and nimble environment. What were saying is this isnt your average day job. If youre hungry to drive ideas into action and own your career lets chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail marketing licensing legal and more we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine evolve and transform brands! At Authentic we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City Authentic has offices in major metropolitan cities including Los Angeles and Miami as well as Toronto Mexico City London and Shanghai.

What Youll Do

As the Vice President of Marketing for LATAM you will lead the strategic vision and execution of marketing initiatives across the region driving growth and cultural relevance for Authentics portfolio of lifestyle brands. You will develop and activate integrated marketing strategies that strengthen brand equity build meaningful consumer connections and deliver measurable business impact. Partnering closely with global brand teams licensees and regional stakeholders you will bring the brands to life through omnichannel campaigns influencer and media partnerships and localized storytelling that resonates with diverse audiences. This role requires a dynamic data-driven leader who can balance creative innovation with commercial acumen to deliver breakthrough results across Latin America.

What Youll Be Working On

• Build integrated omnichannel marketing programs that generate effective outcomes across traditional digital and social media platforms.
• Drive brand narrative campaigns influencer marketing content creation and partnerships that strengthen brand equity and relevance.
• Secure promotional partnerships and introduce Authentics lifestyle brands to broader and more diverse audiences throughout the region.
• Increase consumer awareness and engagement fostering strong brand loyalty and a sustainable fan base.
• Lead the development and execution of brand marketing strategies aligned with overall brand goals and financial performance targets.
• Oversee the direction implementation and performance of brand and marketing initiatives supporting each brands long-term vision and business objectives.
• Lead brand meetings with internal teams and key licensees to create joint activation plans with clear deliverables timelines and accountability metrics.
• Participate in strategic brand planning including consumer segmentation audience targeting market tiering and competitive analysis to identify growth opportunities.
• Ensure consistent brand messaging and creative execution across all consumer touchpoints and communication channels.
• Drive partner excellence fostering collaboration and providing best-in-class marketing to support licensees distributors and retail partners.
• Collaborate cross-functionally with Business Development and Brand Management to align marketing strategies with licensing retail and commercial growth goals.

Must Haves:

• Bachelors degree in Marketing Communications Business Administration or related field preferred.
• 12 years of progressive marketing leadership experience ideally in lifestyle fashion sports or entertainment industries.
• Deep understanding of the LATAM consumer landscape cultural nuances and market dynamics.
• Demonstrated success in integrated campaign development brand storytelling and digital-first marketing.
• Fluent in English and Spanish.
• Willingness to travel regionally and internationally as needed.

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Please note:

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