Senior CRM Manager (mfd)

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

Location: Germany Frankfurt Hybrid (3 days office)

Are you a CRM expert with a passion for data-driven customer engagement Do you thrive on leading strategy optimising CDP performance and driving automated personalisation If so we have an exciting opportunity for you!

We are seeking a Senior CRM Manager to be our Bloomreach Champion taking the lead on our Customer Data Platform (CDP) strategy beyond implementation. Reporting to the Performance Marketing Director you will be responsible for leading and mentoring the CRM team of 2 ensuring they are equipped to execute best-in-class retention loyalty and personalisation strategies.

This is a pivotal role in shaping the next phase of our CRM loyalty and retention initiatives with a strong focus on automated data-led and omni-channel personalisation.

What Youll Do:

Lead & Develop Our CDP Strategy Take full ownership of ourBloomreach(Exponea) strategy ensuring we fully harness its capabilities to enhance customer experience and drive business growth.

CRM & Customer Lifecycle Strategy Develop and execute a roadmap for loyalty retention and hyper-personalised campaigns ensuring we deliver the right message to the right customer at the right time.

Automated Personalisation Lead the automation of cross-channel messaging including email SMS push notifications and on-site personalisation to create seamless and relevant experiences.

Team Leadership & Mentoring Oversee and mentor the CRM team providing guidance upskilling and fostering a high-performing data-driven culture.

Data-Led Decision Making Define key CRM performance metrics analyse data and use insights to continuously refine and optimise our customer engagement strategy.

CDP & Tech Innovation Act as the internal expert onBloomreach embedding best practices in segmentation automation and personalisation.

Stakeholder Collaboration Work closely with Marketing Data and Digital teams to align CRM efforts with wider businessobjectives ensuring a cohesive and customer-first approach.

What Youll Need:

Experienced CRM Leader Proven experience in a CRM Managerrole ideally within a fast-paced digital-first or e-commerce environment.

BloomreachExpertise Extensive hands-on experience withBloomreach(Exponea)or similar Platformand a deep understanding of how to maximise its potential.

CDP & Data-Driven Approach Strong background in Customer Data Platforms (CDPs) data analysis segmentation and customer insights.

Marketing Automation Specialist Expertise in automated customer journeys lifecycle marketing and CRM campaign optimisation.

Omni-Channel CRM Knowledge Experience delivering cross-channel CRM strategies integrating email SMS push andpaid channelsfor maximum impact.

Loyalty & Retention Specialist A strong understanding of customer loyalty programmes retention strategies and subscription models.

Analytical Mindset Proficiency in SQL Power BI and other reporting tools to extract insights and inform decision-making.

Strong Communicator & Leader Ability to influence stakeholders present insights effectively and mentor teams to drive CRM excellence.

Why Join Us

High-Impact Role Lead a strategic transformation and take full ownership of our CDP strategy.

Shape the Future of CRM Drive best-in-class personalisation retention and loyalty initiatives.

Lead & Develop a Team Mentor and guide a talented CRM team ensuring they excel inBloomreachand data-driven engagement strategies.

Work with Cutting-Edge Technology Own and optimiseBloomreach(Exponea) capabilities to their fullest potential.

Fast-Paced & Collaborative Environment Work alongside a talented team in a business that values innovation data-driven decisions and customer-centric thinking.