Associate Director, Engagement Strategy
Share
Job Location:
Monthly Salary:
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
BGB Group
Associate Director Engagement Strategy
Our Agency
BGB Group is a healthcare communications agency that offers a wide range of services including traditional pharmaceutical advertising promotional medical education payer marketing and consulting services. Known for excellence and professionalism were hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.
Position Overview
The Associate Director Engagement Strategy supports the development and execution of customer engagement and experience strategies across various touchpoints and digital channels. This role is ideal for a strategic thinker who is eager to contribute to CX planning journey mapping and omnichannel campaign strategy within the pharmaceutical and healthcare space.
Key Responsibilities:
- Contribute to the development of strategic engagement plans that align with brand objectives and customer needs
- Support the creation of customer journey maps identifying key moments to optimize the customer experience
- Assist in the development of omnichannel strategies across paid owned and earned channels
- Collaborate with media analytics and content teams to ensure alignment across tactics and performance goals
- Conduct competitive research and market analysis to inform strategic decisions
- Draft POVs on digital trends engagement tactics or new technologies relevant to healthcare marketing
- Aid in the creation of ecosystem and channel maps that illustrate integrated campaign approaches
- Gather and analyze data to support insight mining and optimization efforts
- Participate in internal and client-facing workshops to support ideation and planning
- Provide light media strategy support in collaboration with media partnersassessing target audience behavior channel performance and opportunities
- Support CX initiatives and advocate for customer-first thinking across teams
Preferred Qualifications:
- Bachelors degree in Marketing Business Communications or related field
- 46 years of experience in engagement strategy brand planning customer experience or digital marketingpharmaceutical or healthcare agency experience strongly preferred
- Familiarity with customer journey mapping media channel strategy and omnichannel planning
- Understanding of the pharmaceutical advertising landscape including HCP and DTC initiatives
- Proficiency in tools such as Salesforce Marketing Cloud Veeva Sermo and Doximity a plus
- Demonstrated ability to think strategically and translate insights into action
- Comfortable working with cross-functional teams and managing multiple workstreams
- Strong communication organizational and presentation skills
- Curious mindset with an eagerness to stay on top of emerging trends in engagement media and technology
Salary Range: $125000-$160000 CAD
The salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors that we use to determine overall fit including experience (both direct and indirect) education training demonstrated qualifications and organizational need. Salary is only one component of the total rewards package offered at BGB Group.
BGB Group is an equal opportunity employer. All applicants will be considered without regard to race color religion sex age national origin citizenship status sexual orientation disability veteran status or any category or class of person protected by law.
Required Experience:
Director
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
The brightest minds in healthcare communications are merging science and creativity to deliver the best in advertising, medical education, strategic consulting, and payer marketing
