Vice President of Marketing Aspen Hospitality

Position Summary 
The Vice President of Marketing Hospitality is a senior executive responsible for shaping activating and scaling Aspen Ones hotel and restaurant portfolio with clear accountability for driving commercial outcomes while creating compelling guest-first experiences that build enduring brand equity.
This role sits at the intersection of commercial growth marketing and operations with accountability for delivering hospitality business results through disciplined go-to-market execution and brand-led experiences across the portfolio. 

A key responsibility of this role is ownership of property-level go-to-market (GTM) strategy and executiontranslating enterprise and brand priorities into clear actionable plans that drive awareness demand visitation and revenue. This leader brings strong business acumen judgment exceptional taste cultural fluency and commercial rigor. 

In this role the Vice President of Marketing Hospitality serves as:
    A commercial integrator aligning Revenue Sales Operations and Marketing around shared business objectives
    A brand steward ensuring growth is achieved while building brand integrity and the guest experience
    A strategic orchestrator setting clear direction priorities and success metrics while enabling Marketing Centers of Excellence to deliver best-in-class execution

This role will play a critical role in scaling the Limelight Hotels brand while continuing to reinforce and elevate The Little Nells world-class luxury positioning stewarding both brands simultaneously with clarity and distinction.

This is a highly collaborative role that partners closely with Aspen Ones centralized Marketing Centers of Excellenceincluding Communications Creative Digital and Partnershipsleveraging their deep functional expertise to support hospitality business priorities. The Vice President of Hospitality Marketing provides clear strategic direction prioritization and accountability while Centers of Excellence deliver best-in-class execution at scale. This position has dual reporting to the CEO Aspen Hospitality and CMO Aspen One. 

The salary range for this position is $170000 - $220000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

Job Posting Deadline
Applications for this position will be accepted until February 15 2026. 

Essential Job Functions/Key Job Responsibilities

Marketing Leadership to Drive Commercial Business Goals
    Align hospitality business goals with the Aspen Hospitality CEO VP of Revenue and VP of Operations and translate those priorities into clear direction and briefs for centralized Centers of Excellence
    Lead hospitality marketing leaders in setting objectives sequencing initiatives and defining success metrics while partnering with Centers of Excellence to deliver best-in-class creative digital communications and partnership execution

Go-To-Market Strategy Accountability Orchestration & Execution
    Own hospitality GTM strategy across all hotels and restaurants translating enterprise and brand priorities into property-specific execution plans
    Serve as the primary strategist integrator and orchestrator across hospitality business priorities and centralized Centers of Excellence ensuring GTM plans are commercially sound operationally executable and supported by expert channel and creative execution
    Develop and manage annual and seasonal GTM calendars inclusive of openings peak periods programming and campaigns
    Jointly owns outcomes with AO Creative Digital & Communications Teams as well as Aspen Hospitality Sales Revenue Management and Operations to ensure GTM efforts directly support commercial goals and on-property performance

New Property Launches & Post Launch Strategy
    Lead hospitality GTM planning and execution for new hotel and restaurant openings
    Effectively partner with business unit specific and centralized teams including Revenue Sales AO Creative AO Digital and Operations to deliver fully integrated commercially effective launches
    Translate brand vision into opening strategies that drive awareness bookings and early loyalty while respecting operational realities
    Drive commercial performance at opening and beyond through sustained post-launch strategies

On-Property Brand & Guest Experience Execution
    Own the physical expression of the brand across the full guest journeyfrom arrival through departure
    Ensure brand standards are executed with consistency and precision across signage collateral in-room touchpoints activations and moments that matter
    Continuously assess and elevate the on-property experience to ensure it remains distinctive relevant and emotionally resonant
    Partner closely with Operations to ensure marketing-led experiences are operationally sound and guest-first

Programming Strategy & Promotion
    Lead the vision development and execution of signature programming across hotels and restaurants
    Ensure programming reflects brand values sense of place and guest interests while driving media attention visitation repeat stays and ancillary revenue
    Develop scalable programming frameworks that balance local relevance with brand consistency and cultural resonance
    Collaborate on the promotion of programming in partnership with centralized teams ensuring visibility across the full guest lifecyclefrom consideration and pre-arrival through on-property and post-stay

Partnerships Incubation & Activation
    Identify incubate and activate strategic partnerships that elevate the guest experience drive cultural relevance and generate meaningful media impact across earned owned and social channels
    Partner closely with the Aspen One centralized Partnerships team to ensure strategic alignment approvals and best-in-class execution
    Translate partnership concepts into authentic on-property experiences activations and programming
    Measure partnership performance across guest experience brand impact and media outcomes to build long-term brand credibility and relevance

Field Marketing Leadership
    Lead develop and inspire field marketing team responsible for property-level execution and localized partnerships
    Establish clear expectations playbooks and standards for how marketing operates at the property level and interfaces with internal and external stakeholders
    Ensure field teams are deeply aligned with property leadership while remaining accountable to centralized strategy and brand standards

Performance Management & Optimization
    Jointly own outcomes with Revenue and Digital leadership shape strategy for property-level digital performance marketing tied to programming and partnerships
    Collaborate with Digital Analytics Revenue and Strategy teams to evaluate effectiveness and continuously refine GTM execution
    Leverage guest feedback performance data and field insights to elevate standards optimize outcomes and inform future strategy
    Serve as the primary marketing owner of hospitality commercial performance in partnership with Revenue and Operations leadership

Budget & Resource Management
    Own and manage the hospitality marketing and programming budget across the portfolio
    Allocate resources strategically to maximize impact across properties seasons and initiatives
    Ensure disciplined financial stewardship while maintaining an uncompromising bar for quality creativity and brand execution
    Other duties as assigned

Qualifications :

Education & Experience Requirements 
    Bachelors degree required; MBA or advanced degree is a plus
    15 or more years of progressive experience in hospitality marketing preferred; lifestyle luxury and/or consumer brand marketing with significant prior leadership responsibility at the VP or Senior Director level

Knowledge Skills & Abilities  
    Proven track record of building and scaling brands through experiential marketing programming partnerships and property-level activation ideally within hotels restaurants and/or experience-driven environments
    Demonstrated expertise in go-to-market strategy translating brand and commercial priorities into clear and actionable plans that drive demand awareness and revenue at the local level
    Highly experienced in developing signature programming and partnerships that deliver both meaningful guest experiences and measurable brand and business impact
    Highly experienced in leading marketing for new openings and launches including hotels restaurants or other complex multi-stakeholder environments
    Strong people leader with a history of building mentoring and managing high-performing teams across geographies and remote environments
    Strong leadership and team management skills including hiring training and coaching
    Exceptional cultural fluency with a strong point of view on trends partnerships and experiences that resonate with modern experience-seeking consumers
    Highly collaborative cross-functional partner with experience working closely with Brand Creative Communications Digital Sales Revenue and Operations teams
    Commercially minded marketer comfortable balancing creativity with performance data and financial discipline
    Strategic communicator and influencer able to clearly articulate vision align senior stakeholders and drive execution across the organization
    Comfort/ease operating in a fast-paced growth-oriented environment with the ability to scale processes and standards while maintaining brand integrity
    Ability to travel to portfolio of hotels and restaurants regularly

Additional Information :

Work Environment & Physical Demands   
    Ability to stand walk or be on your feet for extended periods of time kneeling and bending may be required
    Regularly work indoors with no adverse conditions  
    Must be able to occasionally lift push or pull up to 50 lbs. individually or with assistance (weight limits can vary according to position but no more than 50)

Job Benefits 
This position is classified as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  
   Health Dental and Vision Insurance Programs
   Flexible Spending Account Programs
   Life Insurance Programs
   Paid Time Off Programs
   Paid Leave Programs
   401(k) Savings Plan
   Employee Ski Pass and Dependent Ski Passes 
   Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One Aspen Snowmass Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process please contact Human Resources at .         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties responsibilities and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One inclusion equity and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience we embrace and celebrate the unique experiences perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected valued and empowered and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Companys benefits and other compensation visit One participates in E-Verify.

E-Verify & Right to Work Poster

Remote Work :

No

Employment Type :

Full-time