Marketing Associate – Direct Mail (Contractor)

About The Role

SoFi is seeking an energetic organized and resourceful Marketing Manager who can work in a fast-paced environment. Our Marketing Manager would help manage all direct mail creative development creative asset review and performance tracking and reporting. At SoFi youll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals. We aim to be at the center of our members financial lives and to help every member get their money right.

At SoFi youll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals. SoFi has achieved significant growth with ambitious plans ahead but to continue this growth we need great talent. And that starts with you.

Qualifications:

• B.A. with 3 years experience in direct mail with 3 years in a marketing public relations communications or business development role for a fast-paced company
• Working knowledge of the end-to-end direct mail process including creative development production and execution
• Experience building and managing vendor relationships including sourcing promotional items and creative production partners
• Proven project management experience with the ability to manage multiple timelines stakeholders and deliverables simultaneously
• Experience working directly with senior leaders or executives is a plus

Personal Characteristics:

• Positive enthusiastic and empathetic approach to work and partnerships
• Creative thinker and proactive problem solver with strong attention to detail
• Demonstrates a strong work ethic and accountability for outcomes
• Deep commitment to producing high-quality thoughtful creative work
• Genuine interest in personal finance and technology and how they impact consumers

Desired Skills:

• Comfortable operating in a fast-paced deadline-driven environment
• Excellent written and verbal communication skills with the ability to clearly articulate creative ideas and project updates
• Highly motivated self-starter able to prioritize and manage competing tasks and show good problem-solving judgment
• Excellent organizational and time-management skills with the ability to manage multiple priorities and deadlines
• Strong interpersonal skills with a positive can-do attitude; enjoys collaborating with a wide range of partners from vendors to senior executives
• Proficient in Google Workspace (Sheets Docs Slides etc.)
• Highly adaptable able to navigate changing priorities manage competing demands and respond effectively to delays or unexpected challenges
• Maintains a positive growth-oriented mindset welcoming change challenges and new opportunities to learn
• Dependable and accountable consistently reliable responsive to direction and proactive in seeking feedback to improve performance
• Hands-on and team-first willing to roll up sleeves and contribute at all levels as needed

Specific Tasks:

• Develop and oversee direct mail strategies in support of SoFis Small and Medium Business and Checking & Savings product lines aligning campaigns with the products growth objectives.
• Manage and coordinate with SoFi Product Marketing Managers to align direct mail campaigns with product support awareness and growth objectives.
• Create and present clear project briefs and presentation decks to internal and external audiences (including agencies) to support direct mail initiatives.
• Must be well versed in Google suite of tools (Sheets Docs Slides etc) where we manage 50 direct mail tests / variations per month
• Support the creation and review of direct mail matrices ensuring accuracy and alignment with the data and creative tests on the direct mail Roadmap.
• Work closely with the Agency of Record on schedules to track key milestones (data due release and drop dates).
• Create tracking URLs for monthly campaigns through SoFis internal UTM creation process
• Monitor and update creative roadmap with upcoming direct mail data and creative tests
• Create and maintain direct mail production sample library
• Create and maintain competitive direct mail library
• Conduct competitive direct mail analysis and articulate insights into direct mail strategies.
• Send out monthly emails to entire marketing department on direct mail competitive trends
• Manage all direct mail creative assets and all creative round reviews
• Manage all compliance and legal reviews of direct mail materials before they release to the print shop

Required Experience:

IC