Media Measurement Analyst

Media Measurement Analyst

Location: New York NY (or Miami FL or Columbus OH)

Company Overview

Orange Barrel Media creates and operates iconic urban media displays that advertisers ask for by name across major U.S. markets. Through Orange Barrel Media and IKE Smart City we sit at the intersection of media technology real estate and city infrastructure delivering premium out-of-home (OOH) advertising experiences and smart city platforms that serve brands cities and communities alike. Learn more at and .

Position Overview

Orange Barrel Media is seeking a Media Measurement Analyst to join our growing Data & Insights team. This role serves as a primary internal owner and liaison for media measurement and audience data ensuring impression-based metrics are accurate well-understood optimized and consistently leveraged for business results.

The Media Measurement Analyst works closely with internal teams and external partners to translate complex data into clear sales-ready insights. The ideal candidate brings strong analytical fundamentals alongside media and audience data fluency with experience in OOH or similar media channels highly valued.

Key Responsibilities

• Translate business questions from Sales Real Estate and Operations into analytical approaches and actionable outputs; brings curiosity and interest in teammates needs to provide relevant solutions.
• Act as key liaison internally for campaign and client specific data requests from Sales.
• Ingest validate and analyze third-party measurement data (e.g. Geopath Perview other performance measurement partners) identify trends anomalies and opportunities for deeper insight.
• Analyze and interpret large datasets related to media delivery impressions and performance across OBM and IKE assets.
• Build and maintain Tableau dashboards that clearly communicate insights to non-technical stakeholders.
• Write and optimize SQL queries to extract transform and analyze data from multiple internal and external sources.
• Support workflow improvements by identifying opportunities to streamline data ingestion reporting and recurring analyses.
• Collaborate cross-functionally to define data standards documentation and best practices that improve consistency and scalability.
• Present findings clearly through dashboards summaries and presentations that enable confident decision-making.
• Manage multiple requests and priorities with strong organization curiosity and attention to detail.

Required Qualifications

• Bachelors degree in Analytics Economics Computer Science or experience in related areas.
• 4-6 years of experience in data analysis business analytics or related roles.
• Work within the media advertising or marketing analytics ecosystem.
• Experience using Tableau (or similar BI tools) to build dashboards and visualizations.
• Proficiency in SQL including complex joins and multi-step queries.
• Working knowledge of Python (or similar analytical scripting language) for analysis or automation.
• Strong analytical thinking with the ability to connect data outputs to real-world business use cases.
• Clear communicator who can explain insights to both technical and non-technical audiences.
• Demonstrated ability to learn new data sources tools and business concepts quickly.

Preferred Experience

• Familiarity with OOH media measurement audience data or impression-based analytics (Geopath mobility data ad exposure data etc.).
• Experience working with ETL concepts data pipelines or analytics documentation.
• Comfort collaborating with Sales and Technology teams in a fast-moving operationally complex environment.

What Success Looks Like

• You ask thoughtful questions and seek to understand the why behind the data.
• You take ownership of your work while remaining open to feedback and collaboration.
• You balance technical rigor with practical business-ready outputs.
• You help make analytics easier to use and understand for everyone around you.

This job description is intended to convey information essential to understanding the scope of the role and is not an exhaustive list of skills efforts duties responsibilities or working conditions associated with it. Responsibilities may change over time to adapt to business needs.