Marketing Campaign Manager (mfd)

• Berlin
• Hybrid

Job Description

The Campaign Manager is responsible of leading and executing strategic marketing activations and tactical campaigns across own and paid channels ensuring campaigns achieve consistent impact across Scandic markets while respecting local market nuances. The role is key connecting strategy tactics creative execution and cross-functional teams together aiming to create commercial growth.

The Campaign Manager initiates marketing activations and campaigns based on One Scandic Marketing plan. The core focus of the Campaign Manager is working across the global organization reporting to the Marketing director serving the operational lead for coordinated marketing communications or advocacy initiatives that span multiple countries regions and markets. Working proactive collaboratively consistent and timely are key features of this role.

Campaign scope according to commercial business objectives and Marketing plan setup campaign scope and brief based on budget and integrate relevant KPIs. Ideate and implement comprehensive campaign strategies and timelines enabling efficient campaign execution across multiple markets simultaneously often with varying levels of marketing maturity.

Campaign project leading and process design structure and organize consistent workflows with resources collaboratively with across the Marketing department. Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion.

Execute drive channel mix inline towards relevant and according to brand positioning and strategy amplifying impact through coordination preventing fragmentation while enabling agility and ensuring the organization speaks with a coherent voice to global audiences.

Develop and Optimize test measure report and evaluate based on (unified) sources of data to build insights monitoring campaign performance and measure (M)ROI. Prepare and present campaign reports and insights to stakeholders highlighting the key findings and recommendations. Use company systems and tools to capitalize on relevant data building relevant insights underpinning campaign cases. Identify opportunities for campaign improvements and implement strategic adjustments as needed.

On-brand - maintain & stay consistent with brand positioning and on-brand communication strategy. Stay updated with the marketing trends technologies and best practices to drive campaign innovation.

Evaluating & reporting use key metrics and data to build insights to learn and improve campaign setup and formats; from internal to consumer perspective. Facilitate reports and follow-ups based on unified data sources.

Marketing general: Actively contributing to the overall Marketing delivery by supporting prioritized initiatives and tasks based on organizational needs.