Digital Lead Generation Manager

Columbus, NE - USA

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

Build the Path Forward

At Path Robotics were building the future of embodied intelligence. Our AI-driven systems enable robots to adapt learn and perform in the real world closing the skilled labor gap and transforming industries. We go beyond traditional methods combining perception reasoning and control to deliver field-ready AI that is risk-aware reliable and continuously improving through real-world use.

Big hard problems are our everyday work and our team of intelligent humble and driven people make the impossible possible together.

The Digital Lead Generation Manager is responsible for driving qualified pipeline through digital marketing channels. This role owns the day-to-day execution and optimization of paid campaigns and inbound programs with a strong focus on performance efficiency and measurable revenue impact.

This individual will partner closely with marketing leadership on messaging and creative direction translating strategy into scalable testable digital campaigns that consistently generate pipeline.

This role can be located in our Columbus Ohio Headquarters or remote.

What Youll Do

Paid Digital Campaign Management

Own the day-to-day management of paid digital campaigns primarily across LinkedIn and retargeting channels including:

Campaign setup execution optimization and scaling
Performance tracking against defined KPIs
Budget management within clear guardrails and intended outcomes

Continuously test and iterate on audiences creative and messaging to improve efficiency and pipeline contribution.

Inbound & Lifecycle Programs

Execute inbound demand programs including:

Landing pages and conversion flows
Basic lead nurture campaigns
Website content and campaign posting

Ensure a seamless handoff from digital engagement to sales-ready leads.

Messaging Creative & Experimentation

Partner with marketing leadership on positioning messaging and creative direction.
Translate strategic messaging into testable digital ads and campaigns moving beyond one-off blasts to repeatable programs.
Develop and manage A/B testing frameworks to improve performance over time.

Reporting & Performance Visibility

Maintain a consistent reporting cadence that provides clear visibility into:

Channel and campaign performance
Ad-level efficiency and ROI
Pipeline contribution by source

Use data to inform optimization decisions and future campaign strategy.

Who You Are

36 years of experience in B2B digital marketing or demand generation
Hands-on experience managing paid media especially LinkedIn Ads
Experience executing inbound programs and basic lifecycle campaigns
Strong analytical skills with comfort using performance data to drive decisions
Ability to operate independently in a fast-paced scaling environment
Strong collaboration skills a self-starter and comfortable partnering cross-functionally
Bonus: Experience with AI tools Hubspot Zapier N8N Funnel Looker Studio

Why Youll Love Working Here

Daily free lunch to keep you fueled and connected with the team
Flexible PTO so you can take the time you need when you need it
Comprehensive medical dental and vision coverage
6 weeks fully paid parental leave plus an additional 68 weeks for birthing parents (1214 weeks total)
401(k) retirement plan through Empower
Generous employee referral bonuseshelp us grow our team!

Who We Are

At Path Robotics we love coming to work to solve interesting and tough challenges but also because our ideas are welcomed and valued. We encourage unique thinking and are dedicated to creating a diverse and inclusive environment. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.

Required Experience:

Manager

Build the Path ForwardAt Path Robotics were building the future of embodied intelligence. Our AI-driven systems enable robots to adapt learn and perform in the real world closing the skilled labor gap and transforming industries. We go beyond traditional methods combining perception reasoning and co...