Social Media and Marketing Manager

The Social Media and Marketing Manager will work closely with the Sales Marketing Revenue and Communications teams and reports to the Director of Marketing & PR. This role is a highly creative visually driven position focused on storytelling brand image and digital presence for Fairmont Grand Del Mar.

The ideal candidate is a content creator storyteller and designer at heart with a strong understanding of luxury branding social media trends public relations and visual communications. This position leads the creation of compelling social media content PR-driven storytelling and graphic design assets both digital and print ensuring the hotels experiences are consistently aspirational on-brand and highly shareable.

This role plays a key part in shaping how Fairmont Grand Del Mar is perceived across social platforms media outlets partnerships and guest touchpoints while supporting revenue growth brand awareness and community engagement.

Essential Functions & Key Responsibilities

Develop manage and execute comprehensive and social media strategies that engage local national and international audiences.
Lead content creation across platforms including Instagram Facebook LinkedIn Pinterest YouTube hotel blogs and emerging channels.
Create visually compelling and elaborate posts stories reels short-form videos and campaigns that reflect the hotels luxury positioning appealing to a sophisticated demographic. 
Own the social content calendar ensuring alignment with brand initiatives seasonal campaigns robust programming and revenue goals.
Monitor trends platform updates and cultural moments to keep content fresh relevant and innovative.

Graphic Design & Visual Assets

Design high-quality digital and print marketing assets using Adobe InDesign (required) including social graphics media kits event collateral brand presentations signage and in-room/guest facing promotional materials.
Collaborate with Marketing PR and Operations teams to produce on-brand creative assets that support campaigns events and partnerships.
Maintain brand consistency across all visuals while introducing creative concepts that elevate the brand.
Support layout formatting and design needs for press materials presentations leaflets and internal communications.

Public Relations & Influencer Marketing

Partner closely with the Communications team to support PR initiatives media storytelling and brand visibility.
Coordinate influencer media and journalist collaborations including making reservations and host stays content creation and asset delivery.  Must be available to work on weekend and during evenings if needed. 
Participate in and support media photo shoots video shoots and branded content productions with external partners.
Assist in the creation of press-ready visuals media assets and storytelling content for earned media opportunities.

Paid Social & Campaign Support

Develop and execute hotel-specific paid social campaigns.
Support campaign creative audience targeting and optimization across platforms such as Meta LinkedIn Google Pinterest and YouTube.
Track campaign performance engagement and ROI reporting insights and results to leadership.

Analytics Reporting & Optimization

Track and report on social media growth engagement reach and campaign performance.
Set annual social media and engagement goals and develop strategies to achieve them.
Leverage insights to refine content creative direction and posting strategies.

Reputation Management

Oversee online reputation management including monitoring and responding to guest reviews within 24 hours and social media comments with a consistent luxury-focused brand voice while collaborating with internal teams to address feedback and enhance guest satisfaction.

Collaboration & Partnerships

Work cross-functionally with Marketing PR Food and Beverage Revenue Reservations and Operations teams.
Support community partnerships programming events and brand collaborations through content creation and promotion.
Manage vendor and agency relationships related to public relations agencies and partnership initiatives.

Work Environment

Luxury resort and hotel setting including events activations and on-property content capture. 

Competencies

Strong storytelling skills with a luxury-focused mindset
Excellent visual and creative judgment including video and photography capture
Highly organized with strong project management skills
Ability to balance creative execution with performance-driven results
Collaborative adaptable multitask and comfortable working in a fast-paced ever changing hotel environment

Physical Demands

Requires extended periods of sitting standing and walking throughout the property

Qualifications :

Required Education & Experience

Bachelors degree in Marketing Public Relations Social Media or related field
4 years of experience in social media PR content creation or creative marketing
Photography and/or videography capture or creative direction experience
Proficiency in Adobe InDesign for design and layout production
Strong knowledge of digital marketing social media platforms and content best practices
Excellent written and verbal communication skills
Strong attention to detail and visual aesthetics
Proficiency in Microsoft Office (Word Outlook PowerPoint)

Preferred Experience

Luxury hotel lifestyle or hospitality marketing experience
Experience with Adobe Creative Suite (InDesign Photoshop Illustrator Canva)
Social media management tools (Hootsuite Dash Hudson or similar)
Familiarity with hotel systems such as Opera or CRM platforms

Additional Information :

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Why work for Accor
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.
By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor visit   what you love care for the world dare to challenge the status quo! #BELIMITLESS

Remote Work :

No

Employment Type :

Full-time