Marketing Specialist
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Job Location:
Washington, AR - USA
Yearly Salary:
$ 63595 - 83867
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary
Supports the promotion of GIS programs by providing marketing communications and social media coordination for the GIS Communications and Marketing Department. Creates and posts collateral aimed at the marketing and promotion of GIS value to members and other industry stakeholders through a variety of methods.
Helps implement a strategy for marketing of core GIS program offerings segmented by audience and geographic region.
Duties/Responsibilities
- Provides analysis strategy planning and development for social media and marketing communications campaigns.
- Assists with the management of marketing initiatives.
- Maintains branding across all forms of marketing communications and channels developing writing and producing effective campaigns and projects.
- Coordinates marketing production in conjunction with designers and managers.
- Writes and edits content for websites emails and social posts for the GIS suite of digital and social media platforms; ensures the execution of social media strategies; monitors social sentiment and community interactions across GIS global channels; helps shape and analyzes paid social campaigns.
- Helps maintain GIS websites through Sitecore.
- Writes edits and produces marketing emails. Coordinates multiple projects and campaigns simultaneously tracking results and providing analysis of efforts.
Key Relationships
- Work with GIS program leads to facilitate the development of marketing and communication plans with GIS program leads to conduct market research for offerings and implement a strategic marketing strategy for all major GIS programs.
Qualifications
- 0-3 years of experience in a marketing communications or project management role is preferred.
- Bachelors degree in relevant area or other related field equivalent work experience.
- Exceptional interpersonal written and oral communications skills as well as presentation skills.
- Strong project management skills and the ability to manage multiple priorities.
- Experience with Adobe Creative Suite or Canva and familiarity using social media management platforms is preferred.
- Ability to prioritize problem-solve and collaborate with team members and external partners.
Physical Requirements
- Able to remain in a stationary position working on a computer
- Move about the office to access office machinery meeting rooms etc. on occasion
- Operate a computer and other office machinery such as printers and copy machines
- Transport items and equipment up to 10 lbs. on occasion
Travel Requirements
- Up to 25%
Percentage of travel time expected for the position where the travel occurs such as locally or in specific countries or states and whether the travel is overnight.
This job outline describes the typical accountabilities and requirements of the position and should not be construed as anall-encompassingdescription of every duty performed by or expected of the incumbent.
EEO Statement
API is an equal opportunity employer. We are dedicated to creating and sustaining a diverse and inclusive workplace. All aspects of employment will be based on merit competence performance and business needs. Our success in maintaining a reputation for professional excellence depends on selecting the best qualified candidates. Achieving this objective means that no employee or applicant for employment will be discriminated against because of race color religion age gender expression or identity sexual orientation pregnancy (including childbirth related medical conditions breastfeeding and reproductive health decisions) genetic information national origin disability marital status personal appearance family responsibilities political affiliation matriculation credit information the status as a victim or family member of a victim of domestic violence stalking or sexual offense or any prohibited basis under federal state or local law.
APIis committed to providing access equal opportunity and reasonable accommodations for individuals with disabilities in employment its services programs and activities. If you require reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please direct your inquiries to the Human Resources Department via email at.
This salary range is DC based and may be adjusted accordingly based on the candidates geographic location. Candidates are typically hired at a point in the salary range based on prior experience education and market demand for the role; candidates are also compared internally to their peers. API offers a comprehensive benefits package for our employees and their families. More information about our benefits may be found at Experience: IC |
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
The American Petroleum Institute (API) is the only national trade association that represents all aspects of America’s oil and natural gas industry. Our more than 600 corporate members, from the largest major oil company to the smallest of independents, come from all segments of the i ... View more
