Director, Product Marketing
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Job Location:
Monthly Salary:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
CARET brings the latest in technology and automation to over 10000 legal and accounting firms empowering highly skilled professionals to refocus their expertise on what truly matters. CARET harnesses powerful and secure practice management document automation and payment processing to take firms professionals and their clients further.
Our team-defined values guide how we show up for each other for our partners and for our customers:
We succeed together.
We embrace progress.
We care big.
We create space.
About the Role
The Director of Product Marketing is a strategic leader and builderresponsible for shaping and executing product positioning driving go-to-market strategy and equipping our revenue teams with the tools and insights needed to win. This is an opportunity to establish Product Marketing as a highly strategic function as the company are looking for a Director of Product Marketing who is energized by building hands-on execution and partnering deeply with Product Marketing Sales and Customer Experience.
Key Responsibilities
Evolve & Mature the Product Marketing Function
Assess the current state of PMM/GTM and define the vision for a high-performing strategic function.
Build scalable processes frameworks and operating rhythms that strengthen how we communicate product value.
Expand the influence of Product Marketing across Product Sales CS and Marketing.
Help Shape Product Strategy & Storytelling
Partner closely with Product and Engineering leadership to translate strategy into clear compelling market narratives.
Bring customer competitive and market insights into roadmap discussions to strengthen product strategy and prioritization.
Work with Product Managers to crystallize the value story behind every capability and initiative.
Product Positioning & Messaging
Develop positioning and messaging including a positioning roadmap a forward-looking POV on how our narrative evolves over time.
Partner with Marketing to ensure consistent messaging across all channels including website sales materials campaigns and customer communication.
Translate complex technical capabilities into customer-centric narratives.
Build a strong perspective on Caret Legals differentiation in a competitive legal tech landscape.
Conduct and maintain market and competitive analysis to identify trends opportunities and risks translating them into actionable recommendations and plans.
Lead the Product Launch MotionRefine and operationalize the launch structure strengthen launch tiering organizational readiness and GTM alignment.
Drive end-to-end launch execution for all new capabilities.
Customer Experience & Sales Enablement
Build world class enablement materials including battlecards and collateral.
Train Sales and Customer Success teams on product story positioning and differentiators.
Performance Tracking
Define and measure key product marketing KPIs (pipeline contribution product adoption win/loss insights etc.).
Use data to optimize messaging campaigns and sales tools.
Qualifications
812 years of experience in Product Marketing preferably in complex B2B SaaS or software with previous leadership experience.
Experienced PMM builder with a track record of establishing and maturing a PMM function and working as a team of one.
Strong understanding of enterprise sales cycles and SaaS business models.
Exceptional communication storytelling and presentation skills.
Proven experience launching products and leading cross-functional initiatives.
Strong analytical skills and ability to translate insights into actions.
Ability to work in a fast-paced dynamic environment and manage multiple priorities.
Benefits:
Flexible PTO
Medical Dental Paid Sick Days Vision and Supplemental Coverage
Flexible Spending Account
Health Savings Account
401(k) match
If you are not sure that every qualification on the list above describes you exactly wed still love to hear from you! We value people with unique backgrounds experiences and skillsets. If youre passionate about having a significant impact and shaping the foundations of a rapidly growing product please apply!
Equal Employment Opportunity: CARET is an Equal Opportunity Affirmative Action Employer.
Pay range: $170000 - $190000 Actual base pay will depend on varying circumstances including the position location individual qualifications market finances and other operations business needs.
Depending on the position compensation may also include commission bonuses etc. Potential for bonuses is based on company performance and potential for merit increases is based on performance.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
AbacusNext is leading technology provider of top practice management software for legal, accounting, and compliance firms. Explore our solutions today!
