Social Media & Marketing Specialist

Sydney - Australia

Yearly Salary: $ 60000 - 80000

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Ready for your career to really take off Join Rex Airlines as we step into a new era focused on connection and strengthening our role at the heart of regional Australia.

Were looking for a creative and organised Social Media & Marketing Specialist to help bring our brand to life across social and digital channels. This is a hands-on role for someone who enjoys creating content planning campaigns and using insights to continuously improve performance.

This is a full-time role based at our Head Office in Mascot Sydney working within our Corporate Communications team where you will play a key role in shaping how Rex shows up across social media while supporting broader marketing activity.

About the Role

Youll be responsible for the planning creation publishing and optimisation of social media content across key platforms including Instagram TikTok YouTube Facebook X and internal channels. Alongside this youll support the delivery of integrated marketing campaigns including EDMs and occasional print advertising.

This role is well suited to someone who enjoys balancing creative execution with structured planning collaboration and analysis.

Key Responsibilities

Social Media & Content

Create and publish high-quality social media content tailored to each platform
Plan and manage social media content calendars aligned with brand campaign and business objectives
Ideate script film and edit short-form video content (Reels TikToks Stories)
Write clear engaging on-brand captions and social copy
Engage with online communities by monitoring comments messages and relevant trends
Monitor analyse and report on social media performance using insights to refine content and approach

Marketing & Campaign Support

Support the planning and delivery of integrated marketing campaigns across owned channels
Build schedule and optimise EDMs as required
Write edit and publish high-quality and engaging content for inflight magazine & brochures.
Track analyse and report on marketing performance
Support paid social activity by building and optimising ads in Meta and TikTok Ads Manager
Coordinate content and assets to support broader campaigns including occasional print advertising working with internal teams or external suppliers
Liaise with external media agencies suppliers and tourism partners

Collaboration & Continuous Improvement

Work closely with internal stakeholders and external partners to deliver campaigns and promotions
Stay up to date with emerging platforms tools and best practices across social and digital marketing
Contribute ideas to improve processes content quality and campaign effectiveness
Provide support to the Corporate Communications team as required.

About You

Youre a proactive and organised marketer with a strong eye for detail and a genuine passion for social media and content creation. Youre comfortable managing multiple priorities and adapting to changing needs while maintaining quality and consistency.

You bring:

A degree in Marketing Communications or a related field (or equivalent experience)
Strong writing editing and verbal communication skills
Solid photography videography and video editing skills
Experience using tools such as CapCut Canva Adobe Suite or similar
A good understanding of social media platforms trends and analytics
Firm grasp on various marketing platforms channels and best practices
Experience tracking performance metrics and using insights to improve engagement
Strong organisational and time-management skills
A collaborative calm and positive approach

Why Rex

Youll be part of a friendly high performing and agile team with opportunities to travel create meaningful content and help shape the voice of an iconic Australian airline as it enters an exciting new chapter.

To apply for this role send us your CV including links to social media accounts youve managed via the Apply Now button below.

If youre ready to climb onboard and create content that truly connects fasten your seat belt were ready for take-off.

Required Experience:

Ready for your career to really take off Join Rex Airlines as we step into a new era focused on connection and strengthening our role at the heart of regional Australia.Were looking for a creative and organised Social Media & Marketing Specialist to help bring our brand to life across social and d...