Director, B2B Growth Marketing Performance Analytics

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The Opportunity

Are you a B2B expert The Growth Marketing & Insights team is hiring a Director for B2B Growth Marketing Performance this strategic global hands-on leadership position you will establish and carry out the performance analytics vision that fuels B2B growth across all funnel stagesfrom marketing stimulus through to pipeline revenue and customer expansion. This role lets you build the future of B2B marketing at Adobe!

Your responsibilities include managing performance analytics establishing objectives and preserving ongoing performance narratives and optimizations for Adobes ICX and Corporate B2B segments. This role partners with Growth Marketing Sales GTM Marketing Operations and Executive Leadership to make sure performance is observed consistently advanced progressively and conveyed clearly.

This position coordinates two functions:

Growth Marketing Analytics Sales Analytics & Insights

Both functions aim to drive growth faster by integrating marketing and sales effectiveness tracking applied analytics and optimization recommendations across the complete customer journey. This is a highly visible and critical role to deliver the next phase of our growth!

Ideal candidates bring extensive experience in B2B performance analytics along with a thorough knowledge of marketing and sales processes. They have a deep familiarity with marketing operations and can direct teams within a complex organizational environment. Achieving success in this role depends on excellent skills in analytical storytelling a commanding executive presence and the capacity to translate insight into action.

What youll Do

Define and direct the B2B performance assessments strategy across business segments. Establish open performance evaluation frameworks that relate marketing and sales initiatives to pipeline revenue and growth results. Own target setting methodologies benchmark definitions and goal management across the funnel. Provide a consistent trusted performance narrative for executive and senior leadership audiences. Lead guide and develop high-performing analytics teams across Marketing and Sales.

Growth Marketing Analytics

You will collaborate alongside Growth Marketing and LCM teams to review and boost campaign channel and segment outcomes. Deliver applied analytics that inform investment decisions media and channel optimization and audience strategies. Develop testing frameworks and learning agendas to continuously improve marketing efficiency and return on investment. Transform performance data into clear insights and recommendations for improvement that encourage growth.

Sales Analytics & Insights

You will lead sales analytics and insights to drive pipeline conversion and revenue performance. Partner with Sales GTM and Operations teams to align metrics & performance reporting. Set Sales outreach targets measure attainment and provide sales feedback to marketing. Identify growth opportunities and performance gaps across accounts and segments. Enable data-driven decision-making through actionable insights and analysis.

Cross-Functional Collaboration & Influence

• Collaborate closely with B2B leadership to align performance analytics with priorities.
• Serve as the connection between marketing and sales performance narratives.
• Influence across a matrixed organization without direct authority to drive outcomes.

Performance Optimization & Storytelling

• Synthesize complex data into concise compelling stories and recommendations.
• Deliver ongoing performance readouts insights and executive-ready materials.
• Identify trends risks and opportunities to inform proactive optimization decisions.
• Balance critical thinking with hands-on analytical leadership.

What you need to succeed

• Bachelors degree (advanced preferred) in Analytics Business Marketing Economics or a related field required
• Over 10 years of experience in marketing analytics sales analytics or related fields.
• Proven experience leading analytics teams in complex matrixed B2B organizations.
• Strong analytical capabilities paired with the talent to turn data into actionable insights.
• Proven capability in crafting engaging performance stories.
• Strong leadership communication and collaborator management skills.
• Comfort navigating ambiguity complexity and competing priorities.
• Ability to move fluidly between strategic vision and executional detail.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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