Group Marketing Manager

Red Ember Recruitment (PTY) Ltd

Job Location:

Cape Town - South Africa

Salary: Not Disclosed

Experience Required: 5years

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

Red Ember Recruitment is recruiting on behalf of a well-established client in the hospitality sector for an experienced and commercially driven Group Marketing Manager. This role is based in Woodstock Cape Town and hospitality marketing experience will be a strong advantage.

Portfolio Strategy Development

Lead the creation and execution of a comprehensive marketing strategy encompassing all products and services within the portfolio.
Align marketing objectives with broader business goals to drive sustainable growth and increased market share.

Agency Management

Manage and oversee relationships with external marketing agencies ensuring alignment with strategic objectives and brand standards.
Negotiate contracts define clear deliverables and monitor agency performance against agreed metrics.

Operational Efficiency

Apply an operational mindset to streamline marketing processes and improve workflow efficiency.
Implement best practices in project management process optimisation and resource utilisation.

Budget Management

Develop manage and control the marketing budget across the portfolio.
Ensure all marketing activities are cost-effective and deliver a strong return on investment (ROI).
Track expenditure and report on financial performance.

Campaign Planning and Execution

Lead the planning execution and optimisation of integrated marketing campaigns across multiple channels including digital print and events.
Ensure consistent messaging positioning and branding across all touchpoints.

Market Research and Analysis

Conduct ongoing market and consumer research to stay informed on industry menu and customer trends as well as competitor activity.
Translate insights into actionable marketing strategies and growth opportunities.

Team Leadership

Lead manage and mentor a team of marketing professionals.
Foster a collaborative high-performance and innovative team culture.
Set clear objectives provide regular feedback and support ongoing professional development.

Performance Measurement

Define and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
Use data-driven insights to optimise campaigns continuously and strategies.

Cross-Functional Collaboration

Work closely with operations teams product menu development new business development human resources and all other functionaries to ensure marketing initiatives are aligned with business goals and operational capabilities.

Reporting

Prepare and present regular reports to senior management on marketing performance operational achievements and areas for improvement.

Requirements

Key Skills and Competencies

Strong strategic marketing and portfolio management expertise.
Proven experience managing agencies and external partners.
Excellent project and process management skills.
Financial acumen with experience managing budgets and ROI.
Data-driven mindset with strong analytical skills.
Leadership and people management capability.
Strong communication and stakeholder management skills.

Experience and Qualifications

Relevant tertiary qualification in Marketing Business or a related field.
Significant experience in a senior or lead marketing role preferably managing a multi-product or multi-brand portfolio.
Experience working across multiple marketing channels.
Experience in marketing within the hospitality sector will be advantageous.
Experience working across multiple marketing channels.

Required Skills:

The Group Marketing Manager will be responsible for developing and executing a group-wide marketing strategy across multiple hospitality brands driving brand visibility customer engagement and revenue growth.

Required Education:

Relevant tertiary qualification in Marketing Business or a related fieldSignificant experience in a senior or lead marketing role preferably managing a multi-product or multi-brand portfolio