Product Marketing Consultant

Job Summary

Supports and drives achievement of the business plan by monitoring the business and generating recommendations that contribute to both the short-term and long-term initiatives of these plans.

What You Will Do

Consulting with the product groups sales pricing districts and dealers in developing and implementing customer solutions designed to maximize product value and price.

Understanding the market and designing correct business plan shortfalls and capitalizing on identified incremental sales opportunities.

Resolving issues related to the products and overall commercial performance in the territory; Oversees PINS trends demand fluctuations and basic customer requirements.

Developing new prospects establishing customers and finding opportunity to introduce an organizations products and services.

What You Have

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

• Facilitates creation of the right products and services to resolve customer business issues.

• Fosters strong customer relationships via delivery on commitments open communication and on-going feedback/improvement.

• Anticipates customer needs focusing efforts to proactively meet needs and exceed customer expectations.

• Communicates and models the criticality of customer focus as an organizational strategy.

Industry Knowledge: Knowledge of the organizations industry group trends directions major issues regulatory considerations and trendsetters; ability to apply industry knowledge appropriately to diverse situations.

• Discusses industry-specific flagship products and services.

• Demonstrates current knowledge of the regulatory environment for industry segment.

• Describes the contribution of own function as it relates to the industry segment.

• Currently works with a major industry segment and associated functions and features.

Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

• Evaluates past decisions for insights to improve decision-making process.

• Assesses and validates decision options and points and predicts their potential impact.

• Advises others in analyzing and synthesizing relevant data and assessing alternatives.

• Uses effective decision-making approaches such as consultative command or consensus..

Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.

• Reviews others writing or presentations and provides feedback and coaching.

• Adapts documents and presentations for the intended audience.

• Demonstrates both empathy and assertiveness when communicating a need or defending a position.

• Communicates well downward upward and outward.

• Employs appropriate methods of persuasion when soliciting agreement.

Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.

• Works to achieve win-win in negotiations rather than taking a win-lose approach.

• Uses active listening and probing techniques to surface problems issues and interests.

• Presents own position and listens attentively to position of others.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.

• Participates in negotiating the terms of the business relationship.

• Conducts periodic reviews of work effort progress issues and successes.

• Creates opportunities to educate support teams on client priorities.

• Empowers others to establish collaborative healthy relationships.

Business Development: Knowledge of business development tools techniques and approaches; ability to explore and develop potential areas of business growth for the organization.

• Summarizes the stages of the business development lifecycle.

• Assists in developing new geographical areas for the organizations products or services.

• Assists in creating an incentive plan to encourage new business growth and development.

• Researches approaches for exploring new business opportunities.

Value Selling: Knowledge of the principles and practices for selling products technology and services; ability to provide overall product/service value and to differentiate support offerings that address clearly understood customer needs.

• Uses value selling techniques to successfully engage customers.

• Researches the customers industry and organization before attempting sales calls.

• Discusses issues and considerations regarding current value selling practices and recommends potential improvements.

• Quantifies proposed costs benefits and value in customer terms.

• Defines and documents value-added activities and their benefits to customers beyond the initial sales transaction.

Top Candidates Also Have

• Extensive knowledge of dealers and customers: Knowledge of dealers and various types of customers and ability to analyze customer activities profiles and information.

• Education: Bachelors or Masters degree in Marketing Engineering or related field.

• Mandarin proficiency preferred to engage Chinese clients across Indonesia and Southeast Asia.

Additional Information

• This position is advertised in multiple countries to attract the best-fit candidate.

• Business travel required for this role - approximately 25%.

• This position requires working onsite five days a week.

Final Details

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however as a global company Caterpillar offers many job opportunities outside of Indonesia which can be found through our employment website at Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.