Product Marketing Manager Online
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Job Location:
Redlands, CO - USA
Monthly Salary:
Not Disclosed
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Overview
At Esri we are building cutting-edge mapping technology enabling users to effectively capture analyze and share location-based data through our ArcGIS platform. As a product marketing manager youll drive awareness demand and adoption of innovative products that are solving the worlds most complex this role you will use your skills and passion to work with product industry and sales managers to develop and implement effective marketing strategies plans and programs that increase awareness and adoption of Esris evolving SaaS products. You will develop and implement comprehensive marketing strategies collaborate with cross-functional teams to ensure cohesive messaging and analyze market trends to refine product positioning. We prioritize innovation and value our users striving to create solutions that not only meet their needs but also foster positive change in communities around the globe. If youre ready to make a meaningful impact and drive change through innovative marketing we invite you to apply today!
Responsibilities
- Develop go-to-market strategies for Esri products
- Spearhead the communication strategy for changes in product functionality lifecycle and pricing both internally and externally including at events and/or tradeshows
- Understand user and buyer needs to create personas positioning and messaging
- Lead coordinate and execute product launches product releases internal communications and multi-channel enablement
- Partner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technology
- Create engaging content including web pages videos case studies press releases advertisements and product resources
- Provide insight into competitive capabilities
- Develop and monitor key performance indicators to measure product performance in market
Requirements
- 2 years of experience in product industry or corporate marketing; communications; business development; consulting; or similar field
- Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
- Strong interpersonal skills and thrives in a cross-functional team environment
- Experience with current marketing software systems and tools
- Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
- Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
- Self-starter detail-oriented and task-oriented
- Able to successfully manage multiple priorities with guidance from leadership
- Ability to travel 10-20% for strategic meetings events and/or tradeshows
- Bachelors degree in business marketing or related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Demonstrated ability in releasing and creating interest in innovative technology products
- Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
- Experience with GIS concepts and using GIS applications especially ArcGIS Online
- Masters degree in business geography computer science or information systems
#LI-RC2
Required Experience:
Manager
Key Skills
- Digital Marketing
- Keyword Research
- Social Media
- A/B
- Link Building
- Account Management
- HTML
- Client Relationships
- New Customers
- Product Information
- Youtube
- Cold calls
- KPI
- Service Professionals
- E-Commerce
About Company
At Esri, we bring meaning to maps. We pioneer problem solving using geographic information systems (GIS) and believe The Science of Where® can transform the world by unlocking data’s full potential in every organization. Our mapping and analytics software, ArcGIS, connects everyone, e ... View more
