Market CRM Lead, APJ Region

Kuala Lumpur - Malaysia

Monthly Salary: Not Disclosed

Posted on: 22 hours ago

Vacancies: 1 Vacancy

Job Summary

Market CRM Lead APJ Region

Description -

As the Market CRM lead for APJ you will lead Customer Management for designated market(s) within the APJ region as part of the Regional CRM GTM team. You will join the Global PanHP CRM team responsible for customer strategy and engagement for panHP customers. As part of the Digital Direct organization you will support HPs strategic directtocustomer transformation for HP an innovative US$50B company that continually reinvents itself and is #1 in most categories it operates in.

You will drive HPs efforts in growing an engaged customer base in your market(s) bringing HP and industry CRM best practices to life. This includes leading direct marketing planning and execution lifecycle management customer base health and retention initiatives. You will support market objectives through a strong customerfirst lens. Additionally you will contribute globally by developing piloting and streamlining customer initiatives and CRM capabilities.

What a Market CRM lead for APJ does at HP:

Own customer base growth engagement retention and value for designated market(s) within APJ.
Lead endtoend management of the Email channel including planning development execution optimization and performance.
Analyse Channel and Customer performance to optimize campaigns and journeys embedding insights into market decisionmaking.
Champion Crosschannel integration to deliver cohesive highimpact customer experiences.
Partner with central and local teams to connect business priorities with datadriven Customer opportunities. Be the custodian of Customer economics and KPIs cultivating a Customerfirst culture.
Drive AIenabled tools and process improvements to enhance personalization automate workflows and elevate CRM efficiency and performance.
Contribute to global CRM initiatives through project ownership pilots and capability development.

Individuals who do well in this role at HP usually possess:

7 years of CRM or customer engagement experience ideally within digitally led consumer brands.
A CRM Expert with Proven ability to drive customer value through lifecycle programs segmentation and personalized contact strategies.
Handson expertise managing and optimizing email channel operations from planning and development to execution automation and performance improvement.
Strong partnership and influencing skills with a track record of collaborating effectively across crossfunctional teams.
Understanding of CRM Measurement principles with experience working with data analytics on customer behavior analysis campaign measurement and reporting. Clarity on customer data architecture integration feeds and automation to enable CRM experiences.
Proficiency with CRM and marketing automation platforms preferably Salesforce Marketing Cloud; comfort reviewing creative journeys and basic HTML is a plus
Experience applying or adopting AIenabled tools to streamline CRM processes elevate personalization or improve channel performance.

What Sets You Apart

You champion CRM excellence and consistently push customer performance to the forefront.
Youre energized by data insights and discovering new value opportunities.
You think strategically but execute with a handson actionoriented mindset.
You thrive on ownership clarity and delivering outcomes.
You simplify complexity and communicate with precision.
You enjoy working in a global fastmoving environment with diverse teams and partners.

Sustainable impact is HPs commitment to create positive lasting change for the planet its people and our communities. This serves as a guiding principle for delivering on our corporate vision to create technology that makes life better for everyone everywhere.

#Li-Post

Job -

Marketing

Schedule -

Full time

Shift -

No Shift premium (Malaysia)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal

Market CRM Lead APJ RegionDescription -As the Market CRM lead for APJ you will lead Customer Management for designated market(s) within the APJ region as part of the Regional CRM GTM team. You will join the Global PanHP CRM team responsible for customer strategy and engagement for panHP customers. A...