VP and General Manager – Insurance

VP and General Manager Insurance

Full Beaker is hiring a General Manager to build and scale our Insurance vertical across home life long-term care auto and related products. This role owns strategy execution and P&L for the vertical and works closely with a centralized Growth team that drives SEO SEM E-mail and CRO.

This role is critical to Full Beakers next phase of growth. We are scaling from a strong foundation toward significantly larger revenue and profit goals and the Insurance vertical is a key part of that strategy. The right GM will help define what scale looks like and then execute toward it with discipline.

This is a high-ownership role for a thoughtful analytical leader with a strong bias for action and a track record of scaling digital businesses.

What youll do daily

• Set the strategy. Work with our world-class strategy team to determine the long-term direction of our insurance business.
• Brand. You will build brands that consumers identify with and love to share.
• Innovate and optimize for growth. Track performance analyze results and constantly grow the business in line with our strategy. Set and maintain a high execution floor across the Insurance vertical. You will define clear priorities eliminate low-impact work and ensure teams consistently deliver against agreed goals.
• Manage the day-to-day operations of our insurance business. This is a GM role so its up to you to make sure we are running like a well-oiled machine.
• Develop your team. Help your team to knock it out of the park in this roleand get them ready for the next challenge.
• Be hands-on. This is an operational role and youll be expected to roll up your sleeves get your hands dirty and do real work (rather than just managing). If an issue comes up youll make sure that it gets investigated and resolved quickly.
• Work within a Hub & Spoke model. You will own business outcomes for the Insurance vertical including revenue gross profit product mix and partner strategy. You will partner closely with our centralized Growth team which leads SEO SEM email and CRO execution. You need not be a hands-on growth operator but you must be able to evaluate recommendations set priorities and hold teams accountable to results.
  
  

To succeed in this job youll need

• Data-driven decision making. 10 years leading digital or performance-driven businesses with a track record of using data to focus on initiatives evaluate tradeoffs and scale revenue responsibly.
• Direct accountability for revenue gross profit and budget decisions. 510 years owning a P&L of at least $10M in annual revenue (or a clear path scaling toward it).
• Exposure to lead-based or performance-based monetization. Experience in lead generation marketplaces performance marketing or demand generation businesses. Familiarity with CPL CPA funnel economics and partner monetization models.
• Strong analytical judgment. You can model scenarios pressure-test assumptions and decide with imperfect information while staying grounded in data.
• Ownership. You need to feel ownership youre the person that just cant stop yourself doing whatever it takes to hit your targets. Youll make a difference to our business and have the numbers to back it up.
• Empathy. The ability to put yourself in the shoes of consumers as they make one of the biggest decisions of their life. You must be able to understand what they want and deliver it.
• A knack for making things happen. You need to be a savvy operator with the tenacity to overcome obstacles break down walls and get things done.
• Hypothesis driven analytic approach. You must be an expert at developing hypotheses testing them and deciding what to do based on a rigorous analysis of the data.
• World-class management skills. At least 5 years of experience managing teams of 5 or more. You create goals and help teammates accomplish them. You mentor each direct report and assist with their professional development. Theres lots to do so you must focus your teams time on the things that will make the most impact.
• Excellent analytic skills. Dont like numbers Cant pick out the wrong number in a deck at 1000 paces Stop reading. Seriously. This isnt the right place for you. Data is a thing here.
  
  

Nice-to-haves but not required

• Experience operating in a regulated industry (insurance financial services healthcare lending).
• Experience launching and scaling a new product line vertical or business unit within an existing company.
• Experience partnering with growth product or marketing teams to scale acquisition channels is helpful but hands-on channel knowledge is not required.
• Bachelors degree; MBA or advanced degree preferred but not required. Equivalent experience accepted.

The best things about this job

• The autonomy to be creative and try new things.
• The opportunity to grow our websites into nationally recognized brands.

Things you should know

• We have an office in Bellevue WA but everyone has been working remotely since March 2020. Once it is safe to do so everyone can work in the office if they choose or to continue to work remotely.

How to apply

• If youre not sure whether you meet all the criteria apply anyway. Its our job to filter people out. Send your resume and cover letter our application portal.
• If you have questions about the position or the company please contact

Full Beaker Inc. is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability and protected veteran status or any other characteristic protected by law.

Required Experience:

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