Sr Manager, Marketing HBOMax RoLA

Your New Role

The Senior Marketing Manager will lead the development and execution of integrated marketing strategies for HBO Max across ROLA markets. This roleis responsible fortranslating regional and global priorities into high-impact local and multi-country campaigns that drive subscriber growth brand strength engagement and ROI working cross-functionally with Brand Trade Content Media PRSocialand Commercial teams.

This is a hands-on strategic role with regional accountability strong analytical ownership and end-to-end campaign leadership.

Your Role Accountabilities

Marketing Strategy & Campaign Leadership

• Lead the development and execution of 360 marketing campaigns for HBO Max across ROLA(ARG CL COL & PER) aligned with regional and global priorities.
• Translate brand content and growth strategies into actionable country-level plans ensuring cultural relevance and consistency.
• Own campaign briefs messaging frameworks and GTM plans in collaboration with Brand Content MarketingSocial PRand Media teams.
• Drive alignment across multiple stakeholders to ensure flawless execution across markets.

Performance & BusinessImpact

• Monitor andoptimizemarketing performance across the funnel: awareness consideration acquisition authentication engagement and retention.
• Partner with Insights & Research toleveragedata brand tracking and consumer insights tooptimizecampaigns.
• Analyze results vs. targets and define action plans to close gaps and scale best practices across markets.

Cross-Functional&PartnerCollaboration

• Work closely with Trade Marketing and Commercial teams to ensure strong distributor alignment and execution where relevant.
• Collaborate with agencies (creative media production)through Media and Creative Services teamsto ensure high-quality on-brand execution.
• Support local teams with tools frameworks and guidance to elevate execution standards across the region.

OperationalExcellence

• Manage marketing budgets efficiently ensuring strong ROI and alignment with businessobjectives.
• Ensure clear reporting timelines and prioritization across multiple campaigns and markets.
• Identifyopportunities for process optimization and campaign standardization across ROLA.

KeyKPIs

• Subscriber acquisition (Retail & Wholesale contribution)
• Engagement metrics and content performance uplift
• Authentication rate and active usage among distributors subscribers
• Brand health metrics (Awareness Consideration Brand Love)
• Earnedmedia
• Budget efficiency and on-time in-full campaign delivery

Qualifications &Experiences

• 7 years of experience in marketing preferably in entertainment mediasubscriptionor DTC businesses.
• Proven experience leading integrated marketing campaigns end-to-end across multiple markets.
• Strong strategic thinking combined with hands-on execution capability.
• Data-driven mindset with experience using performance brand and consumer insights.
• Excellent cross-functional leadership and stakeholder management skills.
• Strong project management skills able to manage multiple priorities in fast-paced environments.
• Outstanding communication briefing and presentation skills.
• Fluent in English and Spanish.
• Passion for content pop culture and consumer trends.