Manager, External Communications and Brand, Scams

Melbourne - Australia

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

The Manager External Communications and Brand is responsible for bringing the AFCA Scams EDR Program to life by developing implementing and managing the external communications and sub-brand development. You will work in a small agile Communications Workstream to drive the external Communications for the Scams EDR Program. If you love shaping narratives building brands and creating impact through clever purposeful communication this is a role where your work will truly matter.

This is initially a 12 month fixed-term contract.

Typically in this role you will:

Manage the planning development and delivery of AFCAs external communications and brand activities across digital media events and stakeholder channels in relation to AFCAs scams EDR
Working with the external vendor develop and manage the SPF brand identity narrative and visual style aligned to AFCAs overall brand framework.
Manage sub-brand branding and ensure consistent application of brand standards with content suppliers to ensure quality and timely outcomes.
Implement integrated communications strategies across digital social and stakeholder channels.
Manage the scams web and digital presence ensuring strong content design user experience and accessibility.
Plan and deliver key initiatives including the scam sub-brand campaign and launch and supporting collateral.
Provide clear communication advice to AFCA staff particularly on scamrelated information and audience needs.
Support the Communications & Stakeholder Engagement Lead in guiding and developing team capability.
Monitor issues and risks affecting AFCAs reputation and communications and escalate as required.
Use data and insights to evaluate communication outcomes and improve effectiveness.
Work with internal teams to ensure consistent transparent and efficient communication processes.
Perform other duties as required to support the objectives of the role.
Perform other duties as reasonably required to support the strategic objectives of the role.

Qualifications :

Substantial experience in strategic communications and brand development and management ideally in a regulated issues-rich or high-profile public context.
Comfortable contributing directly to writing editing and content development when needed combining strategic oversight with strong executional capability.
Deep understanding of brand architecture sub-brand development and reputation management with a demonstrated ability to build brand frameworks that are credible distinctive and enduring.
Skilled in designing and delivering multi-channel campaigns across digital social stakeholder and traditional media with the ability to tailor messaging to varied audiences and contexts.
Experience leading the development of websites and digital assets including briefing and managing external suppliers to deliver best-practice accessible and user-friendly solutions.
Proven ability to work collaboratively with regulators policy teams and external partners to align messaging and manage approvals in complex governance environments.
Strong leadership and influencing skills with experience advising senior executives and navigating cross-functional teams.
Excellent written and verbal communication skills with strong attention to detail and the ability to simplify complexity without losing meaning.
Strategic mindset with the ability to think ahead anticipate risks and opportunities and deliver pragmatic timely and high-quality communications solutions.
Able to work at pace in an uncertain environment managing competing priorities and driving delivery in a project framework.

Additional Information :

BOSS Best Places to Work 2024 credited for its culture engagement and flexible working arrangements.
Most Inclusive Workplace 2024 Australian HR Institute (AHRI) Awards.
Employer of Choice Public Sector and NFP Australian HR Awards 2023
Bronze AWEI Accreditation 2024 Recognised for LGBTQ workplace inclusion.
Accredited Family Friendly Workplace Supporting work-life balance and inclusivity.
Hybrid working Flexible arrangements with state-of-the-art offices designed for collaboration and wellbeing.
Inclusive leave options Flexible public holidays 20 weeks paid parental leave gender affirmation leave womens health leave and paid time off over Christmas.
Financial benefits Not-for-profit salary packaging to boost take-home pay.
Locations A team of over 1200 dedicated professionals based in modern Melbourne and Sydney CBD offices.

If youre passionate about fairness and believe your skills align with this role we encourage you to applyeven if you dont meet every single criterion.

We welcome applications from people of all backgrounds cultures abilities sexual orientations and gender identities. If you require any accessibility support during the recruitment process please reach out to our team at

AFCA is a 2025 Circle Back Initiative Employer - we are committed to responding to every applicant.

Remote Work :

Employment Type :

Full-time

This is initially a 12 month fixed-term contract.

Typically in this role you will:

Manage the planning development and delivery of AFCAs external communications and brand activities across digital media events and stakeholder channels in relation to AFCAs scams EDR
Working with the external vendor develop and manage the SPF brand identity narrative and visual style aligned to AFCAs overall brand framework.
Manage sub-brand branding and ensure consistent application of brand standards with content suppliers to ensure quality and timely outcomes.
Implement integrated communications strategies across digital social and stakeholder channels.
Manage the scams web and digital presence ensuring strong content design user experience and accessibility.
Plan and deliver key initiatives including the scam sub-brand campaign and launch and supporting collateral.
Provide clear communication advice to AFCA staff particularly on scamrelated information and audience needs.
Support the Communications & Stakeholder Engagement Lead in guiding and developing team capability.
Monitor issues and risks affecting AFCAs reputation and communications and escalate as required.
Use data and insights to evaluate communication outcomes and improve effectiveness.
Work with internal teams to ensure consistent transparent and efficient communication processes.
Perform other duties as required to support the objectives of the role.
Perform other duties as reasonably required to support the strategic objectives of the role.

Qualifications :

Substantial experience in strategic communications and brand development and management ideally in a regulated issues-rich or high-profile public context.
Comfortable contributing directly to writing editing and content development when needed combining strategic oversight with strong executional capability.
Deep understanding of brand architecture sub-brand development and reputation management with a demonstrated ability to build brand frameworks that are credible distinctive and enduring.
Skilled in designing and delivering multi-channel campaigns across digital social stakeholder and traditional media with the ability to tailor messaging to varied audiences and contexts.
Experience leading the development of websites and digital assets including briefing and managing external suppliers to deliver best-practice accessible and user-friendly solutions.
Proven ability to work collaboratively with regulators policy teams and external partners to align messaging and manage approvals in complex governance environments.
Strong leadership and influencing skills with experience advising senior executives and navigating cross-functional teams.
Excellent written and verbal communication skills with strong attention to detail and the ability to simplify complexity without losing meaning.
Strategic mindset with the ability to think ahead anticipate risks and opportunities and deliver pragmatic timely and high-quality communications solutions.
Able to work at pace in an uncertain environment managing competing priorities and driving delivery in a project framework.

Additional Information :

BOSS Best Places to Work 2024 credited for its culture engagement and flexible working arrangements.
Most Inclusive Workplace 2024 Australian HR Institute (AHRI) Awards.
Employer of Choice Public Sector and NFP Australian HR Awards 2023
Bronze AWEI Accreditation 2024 Recognised for LGBTQ workplace inclusion.
Accredited Family Friendly Workplace Supporting work-life balance and inclusivity.
Hybrid working Flexible arrangements with state-of-the-art offices designed for collaboration and wellbeing.
Inclusive leave options Flexible public holidays 20 weeks paid parental leave gender affirmation leave womens health leave and paid time off over Christmas.
Financial benefits Not-for-profit salary packaging to boost take-home pay.
Locations A team of over 1200 dedicated professionals based in modern Melbourne and Sydney CBD offices.

If youre passionate about fairness and believe your skills align with this role we encourage you to applyeven if you dont meet every single criterion.

AFCA is a 2025 Circle Back Initiative Employer - we are committed to responding to every applicant.

Remote Work :

Employment Type :

Full-time

Key Skills

Digital Marketing
Marketing
Management Experience
Profit & Loss
Analysis Skills
Microsoft Powerpoint
Market Research
Project Management
Product Management
P&L Management
Product Development
Branding

Apply Now

About Company

AFCA

Fairness feels good Make a real impact at AFCA. Where fairness drives every decision. Help us deliver world-class, independent complaints resolution for Australians. As a not-for-profit and progressive financial ombudsman, we’re championing positive change. Achieving our purpose takes ... View more

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