Account Based Marketing Manager

Element Materials Technology is hiring an Account Based Marketing (ABM) Manager embedded within our Element business units you will be a highly strategic and execution-focused individual transferring market and customer challenge insights and feedback; into an aligned brand messaging and communications roadmap for industry-leading brands positioning Element as the global partner of choice.

In partnership with the Strategic Marketing Director Divisional Director Sales Director and Technical Director you will define and operationalize core ABM strategies through four strategic pillars - Data & Tools Programs Enablement and KPIs integrated and aligned with wider business unit marketing strategies to ensure consistency of brand and message quality and repeatability across all ABM efforts.

Leveraging your deep marketing expertise and demonstrated experience strategizing planning and implementing ABM programs you will work closely with Strategic and Key Account teams to align strategies messaging customer intelligence and measuring program effectiveness.

If you are not currently authorized to work in the US without sponsorship Element Materials Technology will not consider your job application. Any candidate must be lawfully eligible to work in the US as a US Citizen or Permanent Resident of the United States.

Salary: $80-120K/year

• In partnership with the Strategic Marketing Director develop implement and manage ABM strategy and execution across 1:1 1:Few and 1:Many campaigns
• In partnership with Divisional Director Sales Director and Global Program Director identify new target logos as well as develop prospect lists for new and existing accounts using firmographic technographic and intent data
• Run multi-touch campaigns across email paid media direct mail LinkedIn outreach events and sales alignment efforts
• Optimize landing pages personalized microsites and account specific content to improve engagement and conversion rates
• Collaborate with technical experts operations marketing design partners and sales teams to develop personalized messaging assets and outreach strategies
• Integrate AI driven tools to generate content variants optimize communications and automate the ABM funnel and buyer journey for scale and efficiency
• In partnership with the Strategic Marketing Director Divisional Director Sales Director define and measure ABM success metrics to continuously analyze and optimize ABM performance adjusting targeting messaging and channels based on engagement data
• In partnership with Commercial Excellence team develop real-time ABM dashboards and reporting ensuring both marketing sales and leadership have visibility into account engagement
• In partnership with the Strategic Marketing Director VP Marketing & Sales and Global Program Director train sales marketing and operational teams on ABM best practices helping them leverage personalized outreach effectively
• Identify and proactively lead initiatives to improve and optimize ABM best practices as well as integration opportunities to the wider business units marketing initiatives
• Collaborate with cross-functional marketing teams and other business unit marketing teams to enhance customer experience across all channels and touch points
• Participate in creating and presenting ABM performance to key business stakeholders as required with emphasis on measuring and optimizing results
• Using project management tools (Asana) develop and optimize marketing campaign management to meet key milestones for successful deployment and execution
• Fully comply with Element brand guidelines using appropriate templates styles content grammar and activities where they exist
• Ability and flexibility to travel for work both to sites and client meetings (up to 20% travel time required)

• 5 years of experience in ABM demand generation or enterprise marketing
• Proven success in executing multi-tiered ABM strategies (1:1 1:Few and 1:Many)
• Bachelors Degree in Marketing/Communications or equivalent in experience
• Deep expertise in content marketing LinkedIn Ads and retargeting display advertising programmatic ABM email automation and personalization tools
• Strong background in sales marketing alignment and account-based selling strategies
• Deep experience with CRM management (Dynamics) Sales automation and ABM tools (Zoominfo) and landing page builders (Unbounce)
• Excellent analytical skills with the ability to measure and interpret ABM effectiveness and translate insights into clear actionable optimization strategies
• Experience integrating AI tools for personalization content creation or performance insights
• Highly organized results oriented and confident in managing multiple projects simultaneously
• Excellent written and verbal communication and presentation skills
• Ability to coordinate activity effectively with multiple internal and external stakeholders
• Experience of delivering integrated marketing campaigns across all elements of the marketing mix
• Ability to manage relationships with external agencies to ensure that they deliver work that is on brief on time and on budget
• Ability to interpret technical information and communicate this in an engaging style to key audiences
• Continuous learning mindset with dedicated effort in staying current with marketing tools and technologies including ABM AI voice of customer personalized journey mapping and nurtures

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At Element we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming the worlds most trusted testing partner.

All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age disability ethnic origin gender marital status race religion responsibility of dependents sexual orientation or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)

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