HCP Marketing Manager Education

PURPOSE AND SCOPE:

The HCP Marketing Manager Education is an experienced and clinically savvy marketer leading the development and execution of the clinical marketing strategy for Fresenius Medical Cares portfolio of home dialysis in-center dialysis (including high-volume hemodiafiltration HVHDF) and acute care dialysis systems. This individual will play a pivotal role in shaping clinical messaging driving therapy education leading peer-to-peer programming shaping fellows outreach and activating key opinion leaders (KOLs) to accelerate adoption and elevate our presence in the nephrology space.

The ideal candidate brings deep experience in HCP marketing clinical education and peer-to-peer engagement. They thrive in a highly cross-functional insights-driven and regulated environment.

Reporting to the Director HCP Marketing this individual works closely with cross-functional partnersincluding Medical Affairs Clinical Strategic Accounts and Salesto deliver clinically accurate engaging and compliant marketing content that supports therapy understanding and adoption among healthcare professionals (HCPs).

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Develop and refine compelling evidence-based clinical value propositions for home hemodialysis (HHD) peritoneal dialysis (PD) and HVHDF
• Translate complex clinical data and health outcomes into clear differentiated messaging for HCP audiences
• Co-develop segmentation targeting and positioning strategies for HCP customers
• Analyze barriers to adoption (perceptual or otherwise) and develop actionable impactful plans to address these misconceptions
• Build and manage relationships with key nephrology opinion leaders (KOLs) to inform strategy and drive advocacy
• Develop and author modular peer-to-peer speaker decks aligned with clinical messaging priorities
• Ensure all speaker materials are compliant clinically accurate and aligned with strategic messaging
• Recruit and train clinical speakers and faculty for national and regional medical education initiatives and podium appearances for topics including home therapies and HVHDF. Maintain a diverse high-impact speaker roster ensuring adequate geographic and specialty coverage
• Develop robust scalable peer-to-peer speaker programing for in-person and virtual symposia intended for physician and nurse audiences
• Lead the commercial organizations programs to educate nephrology fellows
• Create engaging sales aids that communicate clinical benefits economic value and patient-centered impact tailored to physicians and nurses
• Partner closely with Medical Affairs MSL team Clinical Strategic Accounts Patient Marketing and Field Sales to ensure alignment on therapy positioning and education priorities
• Support clinical training initiatives that prepare sales teams and clinicians to deliver consistent therapy messaging
• Conduct ongoing competitive analysis of clinical messaging scientific literature and reimbursement policies
• Ensure all materials are reviewed and approved through appropriate regulatory and medical review processes

PHYSICAL DEMANDS AND WORKING CONDITIONS:
The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

SUPERVISION:
This position does not have direct reports.

EDUCATION AND REQUIRED CREDENTIALS:

• Bachelors degree in Life Sciences Business Marketing Nursing or a related field desired.
• Advanced degree (Masters MBA) preferred

EXPERIENCE AND SKILLS:

• 4 years of relevant experience in HCP marketing medical device or biopharmaceutical marketing
• Demonstrated success in clinical message development speaker bureau management and KOL engagement
• Strong understanding of clinical trials peer-reviewed literature and policy implications in medical device settings
• Excellent communication presentation and stakeholder engagement skills
• Experience translating clinical data into marketing materials for healthcare professionals
• Strong collaboration skills and experience working with Clinical Medical Affairs Field and Regulatory teams
• Expertise in marketing strategy and market research
• Excellent written and verbal communication skills with keen attention to accuracy and compliance
• Understanding of FDA promotional guidelines and medical-legal review processes
• Analytical mindset and ability to interpret clinical data and apply insights to marketing strategy
• Comfortable working independently in a fast-paced highly regulated healthcare environment
• Ability to travel 15% for speaker events conferences and KOL meetings
• Experience in dialysis nephrology or renal therapies desirable yet not required

The rate of pay for this position will depend on the successful candidates work location and qualifications including relevant education work experience skills and competencies.

Annual Rate: $79600.00 - $132500.00 for Lawrence MA location

Benefit Overview: This position offers a comprehensive benefits package including medical dental and vision insurance a 401(k) with company match paid time off parental leave.

Fresenius Medical Care North America maintains a drug-free workplace in accordance with applicable federal and state laws.