Product Marketing Manager, P2P

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments Cash App has gone from a simple product with a single purpose to a dynamic ecosystem developing unique financial products including Afterpay/Clearpay to provide a better way to send spend invest borrow and save to our 50 million monthly active customers. We want to redefine the worlds relationship with money to make it more relatable instantly available and universally accessible.

Today Cash App has thousands of employees working globally across office and remote locations with a culture geared toward innovation collaboration and impact. Weve been a distributed team since day one and many of our roles can be done remotely from the countries where Cash App operates. No matter the location we tailor our experience to ensure our employees are creative productive and happy.

The Role

Cash App is looking for a Product Marketing Manager to lead how our core peer-to-peer products are positioned launched and scale; shaping how millions of customers send receive and manage their money every day across Cash App.

This is a full-stack product marketing role spanning strategy storytelling and go-to market execution. Youll partner closely with Product Design Growth Data and Creative to influence what we build and how we take it to market.

Youll own end-to-end product marketing for core P2P initiatives (ranging from refining and scaling existing experiences to introducing and launching new products to drive growth and engagement). Youll operate with significant autonomy and help raise the bar for product marketing craft across Cash App.

The ideal candidate has experience translating customer and market insights into go-to-market strategies that address real customer needs and drive measurable business impact.

Success in this role will result in core peer-to-peer products that are clearly understood deeply adopted and help reshape customers relationship with money.

You Will

• Own positioning and messaging for core peer-to-peer products grounded in customer insights and differentiated in the market
• Partner with Product and Design to influence roadmap and feature development shaping value propositions early in the product lifecycle
• Lead go-to-market strategy and execution for launches and major iterations including audience definition narrative development channel strategy and measurement
• Drive adoption and engagement partnering with Growth Lifecycle and Cross-functional marketing teams to move customers from first use to habitual usage
• Partner with Customer Insights and Data Analytics to define success metrics design experiments and evaluate performance
• Translate complex product capabilities into clear compelling stories that align cross-functional teams and resonate with customers

You Have

• 5 years in product marketing ideally within consumer products fintech or network-effect businesses
• Proven experience in owning end-to-end product marketing from early strategy and positioning through launch and long-term retention
• Experience partnering closely with Product Design Growth and Analytics to influence decisions
• A customer-centric mindset with the ability to translate customer insights and quantitative data into compelling narratives and go-to-market strategy
• Demonstrated comfort with measurement and experimentation including defining success metrics developing measurements plans in partnership with analytics and research teams evaluating performance and applying insights to to improve outcomes
• Excellent written and verbal communication skills with a track record of simplifying complex ideas for broad audiences
• A strategic mindset paired with operational rigor. You are able to move from strategy to execution seamlessly

Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build a workplace that is fair and square Check out our ID page.

While there is no specific deadline to apply for this role U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

Required Experience:

Manager